Does Digitalization affect the customers choice of healthcare providers in the UAE?

The healthcare industry is undergoing a profound digital revolution, where the integration of cutting-edge techniques and personal health data is redefining the efficiency and delivery of services (Botrugno, 2019). Healthcare organizations are taking proactive steps to embrace the full digitalization of their enterprises, making medical services more accessible and convenient for patients.

Moreover, the advancements in healthcare technology are reshaping the way knowledge and skills are applied, leading to the development of innovative devices, medicines, procedures, and systems that address health issues and enhance the quality of life.

In this context, the present report explores the impact of digitalization on the customer's choice of healthcare providers within the United Arab Emirates (UAE). The report outlines the aims and objectives of the research, and the methodologies employed to undertake the study in a reliable and comprehensive manner. Additionally, the structure of the report is designed to aid in the effective conclusion of the research activities, and a clear timeline is provided to ensure the timely completion of all research-related tasks.

Aims and objectives-

The overall aim of the proposed research is to explore that behaviour of consumer is highly influenced with quality and improved services with use digital advancement in health sector. In order to ensure the aim, the objectives to research study are defined as-:

• To explore and examine previous literature related to effectiveness of using digitalisation within healthcare.
• To access the impact of Healthcare digitalisation on quality and services rendered by Health care organisation in UAE.
• To determine the influence of customers over digitalisation approach to make better choices about their health.
• To develop suggestive measures to healthcare providers with regard to use of Digitalisation in heath services that aids to promote better and improved services.

Review of literature

Digitalisation and execution of new and innovative technical advancement within healthcare facilities over the past decades have created the sweeping changes across industries and around the world (Digitisation in healthcare, 2018). Innovation within the digital healthcare enables access to healthcare services for patients within the remote locations. As per the view of Konttila, Siira and Utsumi, (2019) stated that healthcare can be considered as highly competitive industry and this also aids to introduce new ways for patients to customise the care facilities and aids to identify more convenient options for health services. In contrary to Preko, Boateng and Effah, (2019) stated that digital advancement within healthcare services aids to create the new opportunities for patients and this also exercise choice of customer and services.

According to the view of Mattsson, (2019) stated that technological advancement has potential that offers doctors to speed up and to bring improvement within the diagnostic capabilities by better managing the flow of information.

In contrary to Preko, Boateng and Effah, (2019) stated that digital health care services can be considered as to one of the powerful tool as this can aids to render the services within the remote location in developing countries. Therefore, Tele-health plays crucial role as this supports to connects with patients directly to doctors in manner as faraway health facilities and also provide a valuable link to health care system without any burden. According to the view of Preko, Boateng and Effah, (2019) stated that Artificial intelligence techniques can be defined as one of the effective tool in healthcare advancement as this speed up the diagnoses, improves the outcomes of patients and also leads to cut treatment cost by more than the 50%. 

Theoretical framework

The main aim of this research is to utilise the phenomenological approach. This is termed out approach that explores experience and meaning that aids to gain depth insights into the phenomenon that needs to be examined. This approach has varied strength and this also allows to understand the people meanings. On the other hand, this approach also has varied number of weaknesses as this gather the data that is more time consuming. Henceforth, analysis and interpretation of data can be subjective despite the researchers stating the approach that needs to be conducted and also must be free from pe

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