Save 56% on Assignment Crafted by Human Writers

OFFER! Save 56% on Assignment Crafted by Human Writers

Search
Listening..

A/601/1740 Brand Management Unit 1 UKCBC College Level 4

University:

  • Unit No: 0
  • Level: High school
  • Pages: 3 / Words 822
  • Paper Type: Assignment
  • Course Code:
  • Downloads: 1158

Table of Content

  1. Introduction

 

Introduction

An effective management of brand is referred to be one of the most considerate approach of the organisations. It is an activity of administering the advertising policies of particular goods and services. It is with a foremost concern of developing good relationship with the targeted set of consumer (Nagurney and Yu, 2012). This involves some tangible elements of the product with relation to its price and packaging, etc. The present report is about a similar concept of brand management of 2 undertaken organisations named Nike and Adidas. It has covered total 4 parts started with the demonstration of some basic concepts of branding

A+ Grades @Affordable Prices! We deliver all academic papers from dissertations & assignments to thesis, & case studies. 5000+ satisfied students, you could be next! Place Your Order Now! Order Now

P1 Importance of branding as a marketing tool and  has emerged in business practise:

Brand- A brand is an identifying name, logo, mark, word sentence that company use to comprised their product from other. All these elements create a brand identity. And legal protection given to a brand name is called a trademark. A brand represents company and create value of its company, a company also represent by its own brand.

Branding is important marketing tool- A branding important aspect of the marketing process of any product. In now days products have many patterns made by companies and company present many brands in the market. Brands presents their market reputation. Popular brand already set their marketing. Branding give products identity and character so customers trying to connect with them (Heding.,et.al., 2015).

Brand equity- brand equity refers total value of the brand as separated asset. Brand equity  is reflected in the way customers see and feel the brand. The effect of this intangible asset Like financial books. Prices, demands and profitability.

Brand differs from a product- consumer make product and company make brand. A product is made by company and purchased by customers. A product which is included all the material made by company and brand is label or symbol of this product. A product is which company designed and innovate in their own pattern or brand is legal sign of product. For example Nike is brand of company and shoes, clothes other are their products.

Key elements of a strong brand- brands is something very specific . Brands elements is target to audience, brand promise, brand perception, brand value , brand voice, brand positioning etc. brand elements comprised all the element which affect their brand reputation. Brand elements follow the all brand  tools they affect their brand value and their popularity (Jugenheimer.,et.al., 2015).

Manage and develop a brand over time- branding is process which is developed and mange all the process in the marketing like all what type of products and what their popularity, hoe to mange with that etc. branding is techniques which is identifying their products and companies profit and loss.

The main challenges developing a brand- brand is not easy, it is not about giving name or attractive slogan or logo. It is most challenging task to manager face. Those challenges are known as three C's of branding . Every companies and their manger faces those challenges. First challenge is cash or dealing with financial concern, second is ,manager wants to interact with their client at any time . Third is cutter , company wants to promote their products a hundred time or more then.

Go through these samples:

M1 brands are

Managed successfully over time

As people living in the world they manage so many needs and they want to maintain a string sense of personal identity. The same holds for brands – especially those in the consumer packaged good category.

Marketing communication- marketing communication comprised the strategic activities for brand mangers to build and maintain the brand image of targeted customers. Marketing communication is mange customers relationship that affects brands value lastly (Vigneron and Johnson, 2017). Marketing communication is about promotion and such activities advertising about the brand sales promotions.

Branding is defines company is promotional rates and its area of company compress their legal marketing. In the evidence justified branding is most crucial prat of an organization which is defined their products with high rates and their products variety.  Branding is also defines the rates of their of products which is unique and expensive. Any products which branded their rates are high and their material is good for use (Dinnie, 2015).

Download Full Sample
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 7.13

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Management Assignment Help

    expert name
    2345 - Completed Orders
    Christina William View Profile Master's in Politics studies UK Hire Me
    expert name
    2423 - Completed Orders
    Jamie Cooper View Profile Master's in Midwifery Studies USA Hire Me
    expert name
    543 - Completed Orders
    Charles Young View Profile Master's in HRM New Zealand Hire Me
    expert name
    1534 - Completed Orders
    Garry Homme View Profile Ph.D holder in Strategy Management UK Hire Me
    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Easy to Use Paraphrasing Tool to Simplify Complex Academic Writing

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Reference Generator

      Get citations & references in your document in the desired style!

      Generate References
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic's requirement!

      Essay Typer
    • Dissertation Outline Generator

      Get Structured Outline by Professionals for Your Dissertation

      Check Dissertation
    • Thesis Statement Generator

      Create the perfect thesis statement in just few minutes!

      Generate Thesis
    • AI Essay Writer

      Get a well-researched and quality essay effortlessly in a few seconds.

      AI Essay Writer
    GAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance