Global bussines environment

INTRODUCTION

Internationally operating organisations are impacted by global business. It is known as unmanageable local instruction or international instruction that affects how an organisation functions.

The Unilever corporation will be the subject of a SWOT analysis in this research. It will list the company's advantages, disadvantages, and strengths. Also, this report will conclude the company's major drivers, including marketing and human resources.

MAIN BODY

SWOT analysis of Unilever

Strength

• Company is having advantage from higher unemployment rate, people are ready to work in the company with low salaries (Gürel and Tat, 2017). Unilever company is saving money to train their employees and take competitive advantages.
• They are holding good potion in online market.
• Digital payment options are available on their stores.
• Unilever is one of the oldest multinational company and holding 7th position in the Europe.
• They are having strong global market, and they have been established their stores in more than 190 counties.
• Almost 154000 employees are working in this company which shows that they are main source of counties to provide their people jobs.
• Unilever is implementing innovation in their stores which is attracting new customers to buy products.
• Unilever is performing well on the basis of finance, and they are making good profit from the last 8 years.

weakness

• Brexit affect the company because main source of the row was European counties , they were taking quality row material from them but after the Brexit they are taking row material from other countries which is costlier than before.
• They are having limited products in their stores which is weakness of this company.
• Product they are promoting in the market are easily replaceable with the substitute products.
• Unilever companies strength is their supply chain management and manufacturing department (Niranjanamurthy and et.al., 2019). They are having good relationship with their suppliers in this industry, so they can add some value in the product.
• Economic scale is allowing this company to perform well with their full efficiency and lower operating cost.

Opportunities

• Unilever is having good opportunities if they come with the new products in the market.
• They can expand their market in the Asian counties because they are under development.
• They should focus on millennial generation and their lifestyle and their needs.
• Some of their products are not healthy for people, so they avoid purchase those products. If Unilever look for their quality then it can affect on their profitability.

Threat

• Fluctuation in the currency is the biggest threat of Unilever because it affect on their profitability.
• Competition is increasing and there are some brands such as TESCO and M&S overtake this company. There are new brands also gain competitive advantages and try to over take this company.
• Unilever is multinational company and dealing in 190 counties. Change in the government polices affecting their profitability (Noe and et.al., 2017). For example- change in tax structures.

Role of marketing

Marketing plays important roles in the Unilever company. They help this company to expand their business in the international level. Their team is expert in the marketing, and they know how to analyse market and who are their target customers. They are expert in digital marketing, and they have organized many digital marketing campaign on social media platforms (Kotler and et.al., 2017). Which help this company to make new customers and show their present in the global marketing.

It is impotent for the marketing team of the company to collect more data of the customers to satisfy. They are responsible to collect data, so they can find demand of the customers and how they can satisfy needs and demand of the customers. They also help Human resource management of the company. If there are vacancies available in the company then marketing team is responsible to promote advertisement and post in the market. Marketing team of the Unilever company have to research for the market and new trends, so company can be aware about them and take competitive advantages in the market.

Need assignment help contact us!

Human Resource management

HRM of the Unilever company is responsible to fulfil requirement of the workforce in the company. They recruit and select the right candidates who can fit according to job requirement. They use different methods for selections such as their communication skills, through interview, writing skills and knowledge of the candidates. After the selection of candidates they provide training to the employees, so they can increase their efficiency and skills (Keegan, 2017). Human Resource management of the Unilever also organize group activities in the companies workplace to increase flow of communication. This help company to keep motivate their employees, and they can make good relationship with each other. It also helps them to make good working environment and in the group actives employees share their experience with each other and complete their task in less time. They are also responsible to provide rights to the employees and help them to get explain polices of the company to employees. HRM have role in each department of the Unilever company. They provide required employees in each department. They also mange their activities so company each of the activities can run smoothly and without any problem. HR manager of the company make salaries of their employees according to post. They have to calculate each and every employees and if employees earn incentive then they add extra amount on their salaries.

CONCLUSION

As per the report has analysed Unilever company. This report has been covered SWOT analysis of the company. It has been explained Strength, weakness, opportunities and threats of the Unilever company. In the end of this report has been analysed role of marketing and HRM department of the company to show their presence in the market.

Read more - Public Relations - The City College Travel Centre