Avast Software’s Business Environment

Avast is the global leader in consumer cybersecurity, with more than 435 million users across world. Avast leverages the artificial intelligence and machine learning for efficiently eliminating the known malware, while massive set of the threat data which renders the speed, scale and accuracy to quickly classify, discover and protect against any of the new threats. The dedicated team of the data scientists, experts of machine learning and threat researchers includes talent from some world's top schools that are- UC Berkeley, Stanford, Charles University and MIT (Lee and Klassen, 2016). This talent is combined with access to massive of data's and the bespoke cloud-based infrastructure is helpful fro company in gaining the competitive edge for company. The company spent on key resources for development in innovation and technology. That are Malware Detection and Blocking, Al and Machine Learning, Location Technologies, Internet of Things and Device Optimization and Cleaning. They had developed the automatic threat detection and malware eradication. The company with the help of technological and innovation inundation in their operations helps them to protect its user from most dangerous attacks, proactively that are – WannaCry, Emotet, NotPetya, BadRabbit, Adylkuzz and Xdata. They had created the multi layered protection against the cyber attacks and malware. Day by day with the technological updates come has got the huge success and become popular among all countries in world. Company has creates the loyal base for their customer by safeguarding them from the cybercrime (Prajogo, 2016).

As company is the leading consumer security organization, they understand that online security can go well by just protect their consumers against phishing attacks and malware. They offers the unique combination of the carrier-integrated locator technology, insights into the online behaviour and understands what the parents wants from family safety app which is derived from more than 15 years experience for building the mobile family safety applications. They also worked with mobile carriers and ISPs. Company is developing the expertise in machine learning and artificial intelligence for providing more robust behavioural insights for their customers and their end users. By creating next generation of applications for keeping their families safe wherever they want to be. The users of the company at present are 140+ million consumers home. Company has immensely grown rapidly and thus the sales of company has been grown significantly (Ruël and Wolters, 2016). Consumer growth has been driven by communication of gaining market share by the strength of monetization engine and depth of user base. Company continuously invest in the innovation and development for updating technology ensure which we maintain the state detection among all users products and segments. Investment in the new product's development and research company can gain ability to continuous drive monetization of the existing users and attract the new ones. In the company more than 45% of full-time workers are working in the research and development along with the dedicated teams in artificial intelligence, machine learning and data analytics.

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Avast has gain the consistent growth at the scale over from past three years. As the company has invested much in the technology and innovation so that with the help of this they could raise their customer base. So that the sale of company has also been raised day by day and so company has become the leading software company. The subscription based business model of the Avast which is helpful for company in rendering a high degree of revenue and cash visibility (Saleem, 2015). The company has gain highly cost-effective by using the market approach results in the superior profitability as well. Company has thus gained a high profit during the year. Avast has gain consistent growth, strong profitability, high revenue visibility and cash flow. The company aims at rendering the high quality products with their best marketing tool. The next-gen antivirus uses AI and employs machine learning algorithms for improving the detection performance, the company had grown very rapidly as company has dedicated and the experienced engineering and research team. There are 750+ engineers and thus 50% of full-time employees who are working with company so that company could gain huge competitive advantages. 60+ data scientists and researcher for threats, with including Avast machine learning team. This is helpful for company in developing the technology and innovations so that company can progress and implement new technologies in their anti viruses so that they could render the quality services to their customers. Company contains the multi-layered engine of security which has been stopped c. 1.5 billion of the attacks per month, which is consists of WannaCry attack which had affected millions of PCs across the world in 2017 (Uchihira, Ishimatsu and Inoue, 2016).

As the technology of company is improving company is gaining more trust from their consumers and users, they can easily promote strong awareness of brand among customers. The demand of their product have been increased among the market nationally and internationally so that help company to have huge revenue and thus the profit will also raise. The company has created the large consumer base so that they could generate the indirect monetization opportunities that are distribution of the third party software, data analytics and mobile advertising and the large amount of data with the unique insights into the user behaviours. With the help of these strategies they had gain a huge revenue and profit margins from last two years and thus company has raised significantly. The company has also acquired the AVG in 1 billion which is helpful for company in becoming the world's largest software company. The sale of company has raises as the consumer of company has been significantly hiked. The technology and innovation plays a major role in the growth and development of the company. Today in the modernization culture all things are being technologized and thus the computer, mobile and PCs has become the major part of everyone's daily routine life (Ledgerwood, 2017). Hence, this has indicated that the company has an advantage that they could develop more of the software so that they could safeguard their customer and user by rendering them the technologies and innovation in their software so that they consumer can be bound by being affected by the cyber crime.

Task 2

Evaluation of the importance of Corporate Social Responsibility for the company

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