Business Crisis Management Report

MAIN BODY

Background of Pepsi co

 Pepsi co is mainly engaged in dealing the products related to drinks or food and also deal in many countries. As after undertaking the procedure of the merger, they are exporting the products to around 200 countries. As due to carrying the renowned brand name in market, they are dealing the business globally and also earning high amount of profits through their products or services. After the products of nestle, Pepsi co is considered to be the second larger chain in context of food and beverages in world. Thus, they carry the renowned brand image in the sectors of the beverages (Khalid, Batool and Khaver, 2018). The main objectives to which they sustain the business in work is that they maintain the balances between the company performances and also the rates so that it is easily available to all the class of the people. In respect of seeking the competitors in market, they had to grab the strategies which is used by the competitors such as in respect of coca cola, they are serving much cheaper prices to the customers. Through this procedure they are attracting and building the large base of customer. 

Function and purpose of using the CBP (Continuity of business plan)

Under this procedure, it is initiated in respect of using such procedure which can resoled the issue regarding any threats raised in dealing in any such products. As in respect of Pepsi. Co the threats is raised in many aspects in respect of competitors regarding promoting the same products in market or in context of facing serious health issues after availing such products. Thus, in such manner the business continuity plan is implemented in context of dealing in such matter which can reduce the integrity of the business threats in market through attracting the large number of customers.

In respect of describing the crises which is faced by Pepsi. Co is that in 1993 the matter related to diet coke crises as many customer complaints regarding finding syringe in Pepsi co and due to these aspects, most of the customer allows make the false complaint regarding taking high compensation from the company. But in few cases the statement is true as they proved that the Pepsi is using such aspects which results in harming the person in high aspects (Antonelli and Ruini, 2015). As through this procedure, they are filling complaint against the Pepsi co and its supplies which are providing such services to the customer. In respect of building the trust among the customer, they are mainly attracted in respect of getting the fair services and the products which they are availing is resulting in providing the best quality. Thus, in such the issue which is raised in 1993 relating to syringe found in coke cans resulting to affecting the reputation and goodwill of the company.

Thus, in such aspects, the threats which is to be resolved is undertaken in respect of using different procedure to attract the customer needs. As due to changes in time, most of the customer are using the online platform to gather more information regarding the company working. Thus, in such manner by adapting the procedure relating to interacting with customer personally, Pepsi. Co can use the digital platform to interact with them (Kim and Lee, 2018). The function of the CBP is that in respect of using the digital platform is that customer is satisfied if they watch the live preparation of the foods. Thus, in such manner it is undertaken to share the videos regarding the preparation of the drinks so that they can rebuild the interest of customer in better way. The purpose of the CBP is that they can reduce the threat in business and also manage the overall activity in better way.

2 Turning point of Pepsi. Co

In context of determining the turning point of the Pepsi. Co, it is examined that after having continuous success and deal with four most of the earning brand which is relating to Tropicana, Pepsi cola, Quaker and Frito. Through undertaking such beverages, it results in increasing the sales in company which resulting in spreading around 200 countries. In context of undertaking the matter related to examining the turning point, it results in focusing more on health factors instead of giving the products which is already in market. As through these aspects, the customer is mainly preferring the products which is eco-friendly and also prepared from organic substances (Syed and Tariq, 2018). Thus, in such aspects they blindly prefer to purchase such products. As before that no such concept is executed in market or also no companies deal in manufacturing such organic concepts.

Thus, in such manner the situation analysis is undertaken in respect of producing such products which is not only useful for the youth or senior age person but also benefits for kids. As in recent time, kids mainly prefer such beverages at large scale so as such it is designed in respect of not causing harm to any person but also the facts and calories are also controllable (Levallois, Smidts and Wouters, 2019). The main reason of attaining the success in business is that company is satisfied that they carry the three main things which retaining their business position in market.

• The first major aspects are relating to the carrying the strong brand name as they carry the second largest brand after the name of the nestle. Thus, in respect of promoting the products through organic items, then they can easily attract the customer towards the products.
• The second aspects are relating to innovation and differentiation from the existing products. Thus, in these aspects the innovation is done in respect of designing such products or promoting them to large number of customers (Nosova, 2015). As promotion is done through using the television mode but now days social media marketing is useful. Thus, in respect of promoting the organic soft drinks resulting in attracting the large customer and also, they promote the products through mouth to mouth conversation.
• The third main points are relating to using such technique to build the strong base of customers. As this is undertaken by focusing more on the youth and traveller by providing the chilled cold drinks. As this is some type of references which the youth is finding and if they are dealing in organic, it results in attracting the customer interest easily.

Thus, this is considered to be one of the most turning point for the company in respect of fulling the interest of customer and also the objectives which they set is also achieved. The objectives which is relating to providing the valuable services to customer with best quality is to be stipulated and also the set target is undertaken to the employees to work hard and also fulfil the goal which is assigned to them (Ali, 2018). The significances which is undertaken to organisation is that they earned more revenue in company through selling the products which resulting in around US $43.2 billion profits. Thus, through this perspective, it resulting in bringing major advantages in respect of dealing the business through digital marketing. As through these aspects they can also take feedback from the customer after availing the particular products. By this procedure, they can gather more relevant information and also make the strategies by adapting such changes which is allotted by customer. The implication which is drawn in these aspects is that it is necessary to use such strategies which not exploit the interest of the customer and also, they had to undertakes such polices which satisfy the needs of the employees working under the premises in better way.

Pivotal crises:

In respect of undertaking the matter related to pivotal crises, it is related to the game changer as due to these aspects it results in facing heavy losses to the company. In context of the claims which is raised by the customer regarding finding any harmful substance in the diet can affects the right and interest of the customer towards the products. In relation to the matter which is undertaken in 1993 relation to negative response from customer or also rumours are raised regarding not attaining or conducting the proper care while manufacturing the products. As the negative reviews regarding the renowned brand name in market, affects the right of the parties (Handsley and Reeve, 2018). This also resulting in giving rise to any new crises which affects the company working in better way. The new crises which is arises is resulting to reaching to customer through promoting the healthier drinks in market. As every body temperature had different measures regarding undertaking the particular ingredients and also its situation is also different to give the reaction. Thus, it is not necessary that such products suit the body or also results in giving positive signs. Thus, in such manner the issue is raised regarding not getting positive response from the new products which is launched by the Pepsi co company.

In relation to undertaking the matters related to pivotal crises it carries various stages which helps Pepsi co to chose the right methods o resolve from such crises. It carries the following stages such as:

• Foundation of the crises: In these aspects the task is to be promoted in market to determined its stability to attain the customer in better way. Thus, in such aspects appropriate training is undertaken so that they can resolve the issue is better way. In respect of dealing the business online, accurate knowledge is gathered to resolve the issue which is enhanced at work place and also to resolve in right manner.
• Identity: In context of facing any issue, appropriate mode is selected to resolve such issue in better way (Rothlin and Mccann, 2016). As in these factors quick action is undertaken so that matters can be resolved easily. As in these aspects the workers are trained in respect of guiding them in right manner. So that they can itself identify the matters and resolve it in better way.
• Morality: In these aspects the values, culture and norms are to be maintained by taking care of the internal and external stakeholders. In respective of these matters, the actions are to be undertaken within the stipulated time, so that they can resolve the issues in better way.
• Impending any types of crises: In such manner, communication plan is undertaken in respect of rebuilding the trust of the customer again (Blood, 2018). As through their interest, company is sustaining their position in market and reach to large global level through their innovative techniques and ideas.

Thus, in respective of these four stages, Pepsi co company find themselves under managing the morality in business. As they are dealing with every caste and culture of the people and thus, they are making appropriate strategies to fulfil their needs in better way (Maiorescu and Wrigley, 2016). As through maintaining the customer interest for longer time period resulting in gaining major benefits in market. They had to also rebuild the customer interest in respect of innovating new products in market. 

In respect of continuity if the business proposal, it is determining as to bring the naked juices products in foreign market of the Australia. As this is one of the most demanding products and also its internal stability is undertaken to gather its performance (Knežević and Pavlović, 2019). Its SWOT analysis is conducted to gather the information which resulting in determine the overall integrity of the Pepsi co. As these juices is designed with using the organic ingredients thus it is necessary to attract the large number of customers by fulfilling their demand in better way. Thus, this is considered to be the new business continuity proposal in respect of overcoming from the issue which they faced in respect of recovering from the false rumours which is spread by the customers. Customer are the main source of the income of the company and also their basic objective is to satisfy them by providing the quality services with reasonable prices. 

RECOMMENDATION

Thus, in respect of undertaking the reviews which is raised in this report and also the consequences which is faced by the Pepsi co regarding reaching to large customer can be fulfilled through following aspects such as:

1. Providing accurate training to staff regarding facing the issue itself and also can be prepared with their cation plan which they had to undertake in respect of reducing risk. As most of the issue are raised through not guiding the employees in right manner. Thus, in such aspects they cannot resolve the issue itself.
2. Proper use of social media platform is undertaken in respect of innovative any such products which fulfil the customer demand and needs in right manner. As if the customer had come across any negative review from customer, they can personally resolve such issue by taking proper feedback once they avail the services of the company. In these aspects it resulting in undertaking the accurate use of the digital platform to interact with customer personally and then reach to such gaol in better way.
3. Another aspect through which the critical issue and crises can be reviled is relating to enchasing the communication skills at work place. As most of the issue is undertaken in respect of not having free communication between the department and this resulting in not interacting or taking approval before implementing any such matters (Grigore and Molesworth, 2018). Thus, they cannot reach to customer personally and resolve such barriers which is raised by them. Thus, in such aspect it is useful in choosing the communication for getting better results.

CONCLUSION

From the above study, it is concluded that Pepsi. Co is considered to be one of the second largest company dealing in products related to food and beverages. As they are renowned in respect of innovating the products as per the customer needs. They also take the reviews from the customer in respect of reaching to them personally or also promoting their products through mount to mouth interaction. As it is examined that they are offering the products lower than the prices from coke. In this study, the company faces various crises as also different complains are raised from the customer regarding finding harmful substances in the cans. This analysis is crucial for students seeking assignment help on business management and crisis resolution.

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