Introduction
Marketing is a having a broad meaning for a business entity. In the general case marketing word is taking for the product sale but in the actual marketing is related and started with product development. The present business report is based on the Primark stores Ltd. which is deals in the clothing and it is a big retailer of the clothes in the whole UK. This business report is aimed on to enlarge the significant role and the use of the marketing strategy in the Primark stores Ltd. The company is having the large channel for the distribution of their products so they are using their potential to develop their marketing strategy (Jobber and Ellis-Chadwick, 2012S).
Marketing strategy plays a key role in the modern and dynamic business environment and it is a basic need to adopt a marketing strategy in the current scenario where many companies are competing to each other to make better sale of the same products. Primark Stores Ltd. is using the transactional marketing. This is marketing strategy which focus on the retail sales of the company. This strategy helps in to maintain a level of sales of the products of the Primark Stores Ltd. The Primark is not a manufacture company it is having suppliers of clothes and it is a retailer company so they have to maintain their input and output of the products to manage the level in the both.
So they are using the transactional marketing. It is not a easy task to manage consistency in the sale of products in volume to consumers. Company have to stay with the demands of the investors, so Primark have to use the various way to attract the peoples which may be their customers. To make the sale of the clothes they are using the discount, coupons and sales events. Primark having tie-ups with sevral companies which provides their discount vouchers on the sale of the products and the Primark also provide their discount vouchers on the sale of their products (Smith, 2014). The company is making their presence in the trade fair and exhibitions so that their might be consumers buy their products. Company is also providing the coupons which will be profitable in the sale of the products, these coupons are the sales coupons which is given by the various types of the contest and lottery system which is organising by the Primark. Some promotional activities like this are arranged by the organisation.
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Company is using the same promotional activities to make more and more sales in their outlets. These promotional are making a big impact on the sales of the company and these are very useful in the market of the UK. These promotional activities make attraction for their might be consumers. These programmes are inviting the customers to buy a product and to make enlarge the number of the customers in the company. This is the innovation of the mangers to provide the these type of activities to invite their customers and to make a demand in the public for the product which they are dealing in(Dinnie, 2015).
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