In the creative and media industries, what is the relationship between cultural values and strategy?

Topic: 'In the creative and media industries, what is the relationship between cultural values and strategy?'

ESSAY

Creative industries are those which consists of Group of Companies that have their origin with in different individual creativity talent and skills. These Industries have potential to create jobs and wealth with the help of production, development or exploitation of intellectual properties. It consists of 13 distinct industry such as advertisement, antique, craft, architecture design, designer fashion, leisure, software film music publishing software Computer Services radio. Cultural values play a significant role within the organisational practices as it helps in keeping employees get engaged within their operations when their cultural practices are being respected by the organisation (Peltoniemi, 2015). Despite of this cultural value of customer also plays a significant role in the organisational growth and success. Therefore, majority of creative Industries mainly focuses over considering the cultural values of its stakeholders while formulating the strategies to operate its operations in effective manner (Kwon and Kim, 2014). For instance, BBC a well-known large multinational organisation which maintains several media channel such as radio television and online in order to offer its services throughout the world. The main reason behind its success is maintaining a relation between cultural value and strategy where it maintains a range of artist and provide them equal value in term of sharing their talent over the media channels of BBC in order to keep its customer satisfied ana maintaining the quality of services. This get done by providing equal value in term of respecting their culture and giving them preferences. as a result of which it helps in creating value among the employees which in turn further support in implementing strategies toward accomplishing the task in effective manner. Therefore, it can be said that cultural values plays a significant role within the organisational practices as the organisational culture is built up from the people working within the organisation, behaviour they share, working practices they follows etc. Therefore, in order to implement a particular strategy, it is crucial to consider these factors as an organisational culture is responsible for deciding the set of actions that employees will take and manner in which they perform operation (Sarooghi, Libaers and Burkemper, 2015). Another example can be taken for Microsoft which maintains a culture of accountability integrity and diversity. Here each employee belongs to a different culture get equal value and importance at workplace. As a result of which employees work together over the strategies which are being formulated by the top authority to what directing the work of employees.

Therefore, it can be said that creative industries are considered as those part of modern economy in which the culture is been produced and distributed from the industrial mean by applying creativity of several individuals and group generation to generation over an original product that maintains a commercial value which is either through direct sale to consumer or as a intellectual property. The main purpose behind this creative Industries is to promote Innovation and creativity which leads to development of original kind of intellectual property and supporting Industries that are based around entertainment and culture (Bilton, 2014). The main purpose of Creative Industries is to integrate several cultures for ensuring better availability of product or services to the people that are being passed through effective strategies. This is so because in media industry cultural values help in shaping up the mass media messages when the content produced by a particular media have vested interest within a social goal or situation. the producers within media industry mainly focuses over developing and offering the media content which promote or refuse a particular set of viewpoints. There are number of parties that get involve within the media practices such as government, non-profits, corporations, colleges and several organisations etc. which all work to watch keeping up with the media content for promoting them self and creating values. This is mmainly perform as when the culture of people are being valued and considered by some organisation for targeting and offering its services it become much easier to target the customers and keeping them more connected with the organisation when their cultures are being considered by the creative industries (O’Connor and Gu, 2014). Therefore, it can be said that cultural values have a direct relation with the strategies that are being formulated by the organisations, this is because when an organisation values the culture and contribute towards developing a better culture within the organisation their main purpose is to direct the operations performed by employees in right direction.

This is so because the corporate culture is considered as incredible powerful factor for the organisational success no matter how effective a strategy is it never get successful until and unless it is being effectively implemented by people in right direction. The strategies are considered as drive force and direction while the culture is considered as emotional and organic habitat in which an organisation strategy maintained (Sigala, 2017). On the other hand, strategies are the set of rules which guide the people to work in a particular direction while culture is that factor which direct them by providing a clear picture about manner in which a particular action to be performed. Hence, the cultural values maintain a relation where the strategies are being executed in a particular fashion which people learn from their culture this shows the relation between the cultural values and the Strategies for of Creative industries.

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