Save 56% on Assignment Crafted by Human Writers

OFFER! Save 56% on Assignment Crafted by Human Writers

Search
Listening..

Strategic Marketing Plan - McDonald's

University: Regent College of London

  • Unit No: 8
  • Level: Undergraduate/College
  • Pages: 2 / Words 596
  • Paper Type: Assignment
  • Course Code: R/508/0486
  • Downloads: 1064

Table of Content

  1. INTRODUCTION

Question :

The Scenario of this report is based on evaluation of marketing activities that van assist an organisation to conduct profitable activities. These kind of activities will assist an organisation to build direct connection with their target customers easily.

  • Evaluate the role of marketing division in McDonalds as well as determine its interrelationship with other functional divisions.
  • Discuss a comparison between two different organisation on the basis of 7P’s of marketing mix.
  • Construct a strategic marketing plan of McDonalds.

Answer :

Organization Selected : McDonald's

INTRODUCTION

Marketing includes tactics used by an organisation to promote their particular products or services in a business environment which is continuously changing. It is essential for an organisation because it helps in generating awareness among its target customer's. This present report is based on various marketing concepts, roles and responsibilities of marketing functions. For this we have selected McDonald's, which is fast food company established at a global level in 1940 in United States. This report is based on importance of marketing mix and various roles of marketing in an organisations overall development (Silberschatz,Galvin,and Gagne, 2014). Marketing mix of McDonald's and Burger king is also mentioned in this report to get an appropriate overview of a business environment 

P1 Roles and responsibilities of Marketing functions

Concept of Marketing

It is the process used by an organisation to promote and sell a particular product by market research and advertising. It is an crucial factor used to manage an business entity effectively. In this present report, it is essential for McDonald's to use concepts of marketing to identify it's target market and to deliver the desired satisfaction to it's target customer's (Silberschatz,Galvin, and Gagne, 2014). It helps an organisation to work more effectively and efficiently as compared to it's competitors. 

The marketing concepts followed by MacDonald's are

(a) Production Concept: It is an concept which helps an business entity in generating high production efficiency by producing widely available less expensive products. This concept will help McDonald's in improving it's productivity and in gaining competitive advantages in the dynamic environment.  

(b) Product Concept: It is an concept which stats that consumer will give more emphasis on a product which offer quality, performance and innovation. This concept will help McDonald's in producing superior products and also in improving the existing products. So this concept is mainly considered to make as many units as possible. 

(c) Selling Concept: It is an concept which stats that the customer will not buy a organisations product until and unless an business entity show them their selling efforts. This concept will help McDonald's in undertaking selling and promotion of their products. 

(d) Marketing Concept: It is an concept which stats that it is necessary for an organisation to be more effective in delivering customer value to it's target customers (Brady, 2014). This concept will help McDonald's to be competitive in achieving organisational goals and objectives.

(e) Social Marketing Concept: It is an concept which stats that an organisation should achieve efficiency, productivity and satisfy it's customer's needs but in a way to preserve customer and society's well being. It will help McDonald's to retain it's productivity for a longer run.

Overview

In this report, the main aim of McDonald's is to always be in first position and to improve it's  brand image and quality as rapidly as possible in a competitive business environment. Marketing process will help McDonald's in obtaining and managing market information for a quick decision making. It will also help an organisation to convince it's target customers to buy a particular product.

You may also like this sample:

Download Full Sample
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 7.13

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Marketing Essentials Assignment Help

    expert name
    1241 - Completed Orders
    Barack Trump View Profile Master's in Business Studies UK Hire Me
    expert name
    1254 - Completed Orders
    Eddie Wellington View Profile Graduate in Contract law UK Hire Me
    expert name
    789 - Completed Orders
    Nathan Evans View Profile master's degree in Human resource Australia Hire Me
    expert name
    24 - Completed Orders
    Terasa Taylor View Profile Master's in Health Care Management UK Hire Me
    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Easy to Use Paraphrasing Tool to Simplify Complex Academic Writing

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Reference Generator

      Get citations & references in your document in the desired style!

      Generate References
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic's requirement!

      Essay Typer
    • Dissertation Outline Generator

      Get Structured Outline by Professionals for Your Dissertation

      Check Dissertation
    • Thesis Statement Generator

      Create the perfect thesis statement in just few minutes!

      Generate Thesis
    • AI Essay Writer

      Get a well-researched and quality essay effortlessly in a few seconds.

      AI Essay Writer
    GAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance