Question :
This unit state that TK-MAX wants to expand their business activities for this they have appointed three new board members and the main aim of the report is to tell board members about existing issues in the enterprises.
- Describe the role of the marketing function in TK-MAX and its relationship with other departments of the company.
- Provide comparison and evaluate the use of marketing mix elements in reaching business objectives.
- Construct and analyze marketing plan for TK-MAX.
Answer :
INTRODUCTION
Marketing refers to promoting, creating and delivering goods and services to customers and business. Marketing activities not buying a products in stores. It means supplying goods and services to peoples, places, organizations, events, property, experiences etc. Essentially, marketing is the process for creating, communicating, delivering and exchanging offerings that have value for customers, partners, clients and society at large. Marketing essentials involve connecting the marketer to the buyer and supplying their products and earn profit. “TK-MAX” company is specialised to provide retails facilities to customers(Aras and et.al., 2017). The present report defines the roles and responsibilities for marketing officers and the way their duties contribute to attain organisational objectives. It also included the basic plane for nationwide expansion and your destination company approach to applied marketing mix and as compare the 7ps of marketing.
P1. Duties and responsibilities for the Marketing Officers and operations of the marketing department
Marketing manager of “TK-MAX” is responsible for leading marketing expenses, funding and brand image as well as company expansion and risk mitigation. Understanding the duties of marketing officer in any organization can help to determine the marketing process and planning. Selling manager of “TK-MAX” adopts all the marketing responsibilities and their functionality to increase their marketing planes and company’s goods and services. “TAK-MAX” company manager handle various kinds of duties in organization which are-Planes-Marketing manager are first duty to increase sales of company. TK-MAX company marketing manager create high-level marketing plans to developed marketing strategies which help to increased the sale of company. Organization's main motive is being the London’s top most retail organization. The selling officer also tries to maintain company’s growth which depends on the selling. The blend of sales and marketing involved the many plans like finding suppliers for selling their goods, new advertising plans include new technologies techniques. They all help to increase company marketing reputation.
Brand image and market placement
Company’s brand image is the result of a combination of things. Brand image mainly depends on company’s services and their quality products. “TK-MAX” company marketing manager create marketing presentation help to improve the image of company brand, as a product quality and its price point. As marketing manager manipulate this image to after market placement in an attempt to increase profits or market share(Babin and Zikmund, 2015).
Expansion of marketing
The successful marketing campaigns come increases in revenue. Marketing manager oversee on the market competitors has reduced the numbers of ads. New market developments techniques is the another way of marketing manager grow the business and expand their market share.Customer’s experience -Marketing officers work on new ways to enhance and simplify relationship between company and customers. The main aim of marketing officer is to know the market strategies and customer’s demands. Company try to ensure the various kinds of marketing process. Company mainly presents the products which are according to customer’s demands(Baker and Saren, eds, 2016).
Promotion
Marketing officer’s main task is to promote company and their goods or services. “TK-MAX” marketing officer applies numerous planes for promotion of company. Manager gives ads on television, social media and websites. They update their post and content daily on website and present various kinds of deals which is attracts to customers.
Launch of new products or services
The marketing manager works to attract new customers and retain old ones by studying the needs and demands of the market. According to needs, the manager launches new goods and services to satisfy the existing customers.
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