Marketing Strategies - McDonald's and KFC

LO1

P1 Roles and responsibilities of marketing function within hospitality industries

McDonald's is a widely accepted brand which is an American Fast food company that deals with wide variety of Eatables such as burger French fries, beverages etc. Its headquarters are mainly located at United states, Chicago, Illinois etc. This company has achieved its positions in the world which provides employment to almost 1.9 million people across the different regions of the world. Marketing can be referred as one of the powerful key element which plays important role in maximising the overall sales of the products and services (Roos and Pike, 2018). It might adopt different functions which help in promoting the commodity to the large number of people. McDonald's generally adopts various promotional techniques to influence the taste and making strong relationship with the customers by satisfying their needs. Marketing may performed by adopting various methods or functions such as Advertising, promotional campaigns, hoardings, newspaper, television etc.

Marketing in McDonald's plays an important role in embracing the customer relationship with the organisation which involve various tasks such as brand, publicity and a strong interaction with consumers in order to collect the feedback etc (Dzhandzhugazova And et.al., 2016). All these marketing functions are implemented in the company using different techniques such executions of different functionalities in the organisation i.e. described below in a given table:

Inter-relationship of the roles and responsibilities of marketing in terms of marketing environment

Roles and responsibilities of different functional areas of McDonald's includes various factors such as marketing department, sales team, customer service, innovation and product development. Management and operation department of the company have to consider environment factors which are depended on locations and places of industry.

For instance, development and innovation of a new product in the company directly impacts on the main objectives of the McDonald's which is profit generation (Brown, 2017). Before the company plans a new product or innovative concept so along with its benefits, risk factor also need to be critically analysed. Managers have to also consider negative sides of the newly designed product as various risk is involved such as customer satisfaction, design and taste of product, prices etc.

Marketing and sales can be considered as source which helps in exploring and understanding the requirements of the customer and this analysis results in the introduction of new product in market. So concerning these factors, responsibilities and roles of the several functions are interrelated with environment of the market. If sales and promotion team can be able to perform its effective responsibilities then it directly impacts on the sales target of the McDonald's (Wood, 2018). Environmental factors such as technology, political environment and legal factors affect the marketing functions. If tax policy of the country rises then it may effects the cost of the product and due to alteration in prices of the commodity, it will be not possible to sustain the customer for longer run.

P2 Relation of marketing roles and responsibilities in a wider business context

McDonald's is one of the popular hospitality industry among different regions of world and main outlets of this company is available at different places. At broad level, organisation is distributed in various different parts of the world such as various states of United nations, Asia Africa, America etc. so the McDonald's corporation is situated in different areas with multiple segments consists of different departments. These departments are then further divided into various team to perform roles and responsibilities of a particular task (Guilding, 2014). In order to deliver effective marketing strategy, one needs to consider different units. These units are categorised into sub-departments such as marketing, sales and production departments. For achieving the effective strategies, market research need to be carefully analysed. Formulation of roles and responsibilities of different sectors may be depend on the efforts of labour availability of resources.

Other functional departments may effect the marketing functions of different department such as production sales marketing which comprehensively effects manufacturing of the product in McDonald's may be achieved by analysing the demands of the customer which are generally controlled by sales and marketing departments. It might be depend on the products which are currently available in the recent menu structure of the company as this strategy is also helpful in identifying the main choices and food preferences of public.

Technological division is also considered as one of the important feature which helps in generating and producing the commodities in the firm. Efficiency of the work is completely depended on the technological equipments which company provides in order to perform the operations. Marketing function includes various key elements including planning, research, strategy and tactics development (Bowie and et. al., 2016). Effective involvement of all these element turns the strategies and marketing plan into the maximum sales. Customer relation can also be achieved by providing timely discounts which is inter-related to the other functional department of marketing.

Human resource department of the company helps in selecting the skilled human resources to the company. Functions of HR unit is to manage the efforts of employees so that resources are properly utilised which results in effective productivity. Functions of HR help in achieving the top quality products and which may result in satisfied customer. This can help in achieving the marketing objectives of the company.

Production department can be considered as one of the important unit which helps in operations of the firm that allows the manufacturing or conversion of raw material into finished products. This unit is responsible for production of goods and services which directly impacts the marketing strategies of the company.

Analysing the roles and responsibilities of marketing with its environment

Marketing manager of hospitality industry have to identify the general needs of the customers and this helps them to establish the healthy customer relationship of McDonald's with consumers. Planning of marketing strategies can be considered as the important managerial process which helps in maintaining the balance between resources, efforts of employees and its changing marketing opportunities. Marketing manager analyse different aspects before capturing the appropriate market place. Such tasks are as follows:

• Marketing information system- Managers of McDonald's mainly focus in gathering the information about the requirement of products. Expanses require developing particular product and what benefit does the product provide to company. It help in estimating the appropriate information about marketing.

• Monitoring environment- As this brand is available at various regions so this plays and important role change in the environment can effect marketing strategies of the product. Environmental factors which may get impacted along with the functioning of different units such as technology, social aspects which deals with taste and preferences of the consumer etc.
• Marketing research- This research needs to be performed in order to get the complete information about marketing and competitor firms available in the market (Davis and et. al., 2018).
• Creating customer value, satisfaction and loyalty- This function helps in aiding the customer value in the commodities that helps in customer satisfaction and this will be helpful in generating maximum profits.

LO2

P3 Comparing the different ways in which Hospitality organisation uses different marketing mix elements

In the hospitality organisation, companies are generally adopting different marketing factors which help in achieving the sales target of the company (Diffley, McCole and Carvajal-Trujillo, 2018). In Hospitality industries, promotion of the products and service can be considered as very important aspect which deals with the production and sales of goods and services. Managers mainly focus towards creating awareness among the minds of people inspiring the targeted audience who will be interested enough to purchase the goods and services. Marketing mix plan is developed to achieve the main objectives so below provided table will describe the comparison of different P's of marketing mix between McDonald's and Hilton Hotel . There are 7 p's of the marketing mix which helps in creating the effective marketing strategies for the hospitality organisations. Such are as follows:

CONCLUSION

It has been concluded from the above study that marketing strategies play an important role in increasing the sales of the product. It has also been clear that attainment of sales target can also helps in obtaining the main goals of the firm. The research has provided a complete understanding about different ways in which hospitality industries uses its marketing mix elements to achieve the main objectives. It has also found that considering seven elements in marketing helps in creating the effective planning which leads to the maximum profit generation in the company. It had also been clear that establishment of different marketing units helped in achieving all operations in McDonald company effectively. It was also discovered that provided a complete understanding about effective strategies of marketing that aimed at generating large profits along with the sustainability and growth of the firm.

UPTO56%

Avail The Benefit Today!

To View this & another 50000+ free

Enter Email

Submit