Save 56% on Assignment Crafted by Human Writers

OFFER! Save 56% on Assignment Crafted by Human Writers

Search
Listening..

Role of Marketing in Tk Maxx and its Relationship

University: UK College of Business and Computing

  • Unit No: 12
  • Level: Undergraduate/College
  • Pages: 3 / Words 656
  • Paper Type: Assignment
  • Course Code: L/508/0873
  • Downloads: 1058

Table of Content

  1. INTRODUCTION
  2. TASK 1

Question :

This report states that TK-MAXX recently added three new board members and firm need report from newly appointed marketing manager. Main aim of the report is to tell board members about existing issues in the enterprises.   

  • Describe role of marketing in TK-MAXX and its relationship with other departments of the company.
  • Compare and evaluate use of marketing mix elements in reaching business objectives.
  • Construct and analyse marketing plan for TK-MAXX. 

Answer :

Organization Selected : TK MAXX

INTRODUCTION

It can be said that marketing requirements and essential elements are important as well as necessary for businesses in order to manage and control different strategy the helps to enhance production and profitability. The report will analyse responsibilities and roles of a marketing function manager and environment along with the interrelationship between functional units and market effectively. The 7ps of marketing mix model will be described I this report associated with various tactics and strategies to accomplish desired goals and objectives efficient. Finally, the report will demonstrate basic marketing plan, strategic marketing plan and coherent evidence based marketing plan.

TASK 1

A. Key Roles and Responsibilities of the Marketing Functions related to wider organisational context

It can be said that marketing functions plays an important role in order to promote business that helps to reach desired goals and objectives effectively. Marketing functions includes factors such as product development, marketing plan to produce, performing market research etc. This will also consider promotional activities, distribution, sales, public relations, advertising and customer services in the market. There are so many duties and responsibilities of a marketing development department which may include following factors:

This will help to conduct management campaign for marketing initiatives in order to promote business products and services in the market towards customers effectively. Monitoring and managing marketing functions will also help to contribute accounts on internet which will be managed controlled well by TK Max business effectively and efficiently. Conducting marketing research that helps to determine target markets and customers in order to make opportunities which helps to increase production and profitability. Strategic marketing is one of the most crucial part in order to make marketing function strategies in order to promote business goodwill and image positively in the market towards customers.

It can be said that each of the business function operates separately in order to meet requirements and demand of business customers in the market. Marketing functions towards effective management can be achieved by different new and innovative ideas I the market that helps to promote name collecting and analysing different market data and information related to the current trend and also marketing functions which is completed by business.

B. Key Roles and Responsibilities of the Marketing related to wider organizational context

It can be analysed that it is the role of marketer to develop strategies and plans that helps to achieve business objectives and goals effectively. The firm should determine customer needs and requirements that helps to add value in products and services to communicate with superior values which is the major role of marketer in the market. It is concluded that strategic planning takes place at four levels such as division, corporate, business units and products and services. Marketing information system MIS helps to provide information which is useful for business and distributes in a timely and effective manner to the marketing manager of TK max needed for planning purpose, product and service analysis, implementation of plans and controlling responsibilities effectively. It can be said that a large firm is not able to connect with business and all the customers in the market with a diverse market. The firm should work on specific group or community of consumers in order to deliver quality and better services to customers in the market hat also help to increase competitive advantage effectively.

In order to take such types of decisions within business, a deep and effective knowledge as well as skills are required towards behaviour of customers. Good balance of customer in terms of behaviour and satisfaction should be maintained by managers to monitor competitors. 

Student also like to read this:

Download Full Sample
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 7.13

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Marketing Essentials Assignment Help

    expert name
    1286 - Completed Orders
    Nancy Holmes View Profile Master in Autonomous Robotics Engineering USA Hire Me
    expert name
    450 - Completed Orders
    Stephen Barron View Profile Master's in Aeronautical Engineering UK Hire Me
    expert name
    769 - Completed Orders
    Martha Mosby View Profile Master's in Archaeology UK Hire Me
    expert name
    1200 - Completed Orders
    Tina Mosbey View Profile Ph.D in Computer Science USA Hire Me
    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Easy to Use Paraphrasing Tool to Simplify Complex Academic Writing

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Reference Generator

      Get citations & references in your document in the desired style!

      Generate References
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic's requirement!

      Essay Typer
    • Dissertation Outline Generator

      Get Structured Outline by Professionals for Your Dissertation

      Check Dissertation
    • Thesis Statement Generator

      Create the perfect thesis statement in just few minutes!

      Generate Thesis
    • AI Essay Writer

      Get a well-researched and quality essay effortlessly in a few seconds.

      AI Essay Writer
    GAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance