Impact of Digital Technology: Continental Consulting Ltd. Case Study

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P5. Analysis of Research and data

Theme 1: methods that has been applied for making business more effective

(Source: Survey Data)

Interpretation: According to the data it has been concluded that the consultancy has adopted many methods for making their business more effective which were mostly digital technology as they think that with the global scenario every business has to get expanded at a great level in order to get recognition from the customers to increase their base by delivering more services. Some of the methods that have led to increase the effectiveness of business are adoption of business technology, hiring specialists and implications of technically advanced devices. With this, one can lead to improve their operations in business.

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Theme 2: benefits that has been achieved with the adoption of Digital Technology

(Source: Survey Data)

Interpretation: According to the information it has been concluded that there are many benefits which have been associated with the adoption of digital. Technology which is their task gets completed of time along with that efforts which were required for completing those task are now reduce and the completion of every task has become much easier as it is being done automatically. As there are several benefits of adopting digital technology, major impact has been observed on sales operations. Now, efforts of sales team has been reduced.

Theme 3: training to staff for working with advanced technology

(Source: Survey Data)

Interpretation: It has been interpreted that consultancy believes that training provides enhancement in the skills which are required for handling every technology therefore they have provided regular training to every employee in order to cope up with every new technology that is being introduced. With successful training, employees can trained to use advanced technology which would lead to make sales operation to be more efficient.

Theme 4: digital technology is a good source for maximising the growth of business

(Source: Survey Data)

Interpretation: It has been concluded that every employee thinks that digital technology is the good source which has lead to increase the growth of the business from many aspects which is very essential to provide certain advancements and benefits for growing. The respondents which were not agree were mostly the senior and adamant employees that restricted change in the organisation. With the increase in effectiveness of sales operation, profitability will rise. Therefore, it will help the business to grow.

Theme 5: impact does the application of digital technology has made on various aspects of business

(Source: Survey Data)

Interpretation: The impact of the application of the digital technology is very immense From the provided information it has been concluded that resplendent agree on the fact that it has made their data analytics much efficient along with that all the strategies which are related to the promotional activities are more effective as comforted to earlier. Now clients are more easily handled as compared with the manual system which h was implemented for handling the clients. Sales department can use data analytics for deeper knowledge, customer management through online access that provides instant solution as well as formulating effective strategy for promotions through social media techniques.

Theme 6: activities of business in which consultancy has specially implemented this technology

(Source: Survey Data)

Interpretation: It has been interpreted that digital technology has been applied in many areas of the consultancy such as promoting the consultancy in market which is very important for attracting the customers. Now they can find more customers in less time which is very important in order increase the customer base. All the clients are being provided suitable jobs within less time on instant demand by implying advanced technology for searching. Digital technology has provided several benefits to Sales Department of organisation such as accurate data for searching customers. Successful promotion of firm at an immense level.

Theme 7: requirements raised with the adoption of digital technology

(Source: Survey Data)

Interpretation: There were many requirements which were associated with the implication of digital technology which were necessary. It is being concluded that more skilled employees are required for handling such technologies, along with that for installing new and advanced software one required technically advanced devices that facilitates the process. Technical training is provided timely to make sure that they are aware of every technology. Advices from the specialist is also been preferred by many employees. Sales department of firm requires skilled workers, advanced devices, regular technical training and suggestions from experts for using digital technology successfully in their operations.

Theme 8: varieties in innovative ideas for improving the business with digital technology

(Source: Survey Data)

Interpretation: As innovation leads to provide more efficient and creative ideas which are been used for making strategies for business growth. It is also known by the owner that it is very necessary to think about various innovative ideas in the business to create a competitive advantage which is much required for sustaining in market. Sales Department has several innovative and fresh ideas for increasing their sales of organisation with digital technology.

Theme 9: problems faced in initial phase after adopting digital technology

(Source: Survey Data)

Interpretation: As the introduction of every new technology or a change in an organisation is not liked by every employee. There were many problems which were faced while implementing digital technology as employees were not completely in favour of using this technology as they found it very complex. Many technical employees were having less knowledge regarding the usage of the technology. There were lack of guidance for the technology and a new concept is not easily implemented. Sales department have faced many problems for implementing digital technology such as denial of employees for working on new technology, less technical experience and lack of proper guidance.

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Theme 10: Rate the experience with the implementation of digital technology

(Source: Survey Data)

Interpretation: According to the information which is been provided is the highest ranking has been provided for the concept of adoption of digital technology on business and also this technology has provided effective impact on the business and has led to the growth and expansion of it. Employees of sales department agreed upon the fact that digital technology has positively impacted on their operations.

P6. Conclusion and Recommendations

It has been concluded that digital technology has an immense impact on the growth of business. Also many areas of business has been improvised by adopting the technology in the accomplishment of every procedure which is involved in various department of the consultancy firm. They have seen many benefits and advantages which is gained with the implication of this advanced technology. There has been observed a great increase in the effectiveness of the promotion strategies which are implemented for promoting the firm at the global level and also the efficiency of completing every task has been increased along with that the complex structure of working has been simplified and along with that the effort is reduced. Also, there were many requirements which were associated with the adoption of digital technology that were training of employees was necessary along with that more advanced devices were required fro handling new software apart from that more skilled employees were needed in order to provide an idea of the complete usage of the software in their every strategies in order to make in more effective and efficient. Also most of the employees of the firm were in the favour of adopting digital technology and ranked the agreeableness as the highest. Along with that there were many problems which was associated with the initial phase of implementing the technology.

Effectiveness and Efficiency of Sales operations of firm has been improved. They have adopted various technically advanced devices, techniques and have taken advices from experts for implementing this technology on developing more sales. Apart from that, digital technology has lead to result various outcomes such as accurate data related to customers as well as effective promotion of the firm. Also, they have faced many problems while implementing advanced technology in their departments. Such as disagreement among workers for the adoption of digital technology, poor technical knowledge of leaders as well as lack of guidance.

By conducting immense research on the selected topics. There many improvement or recommendation which was required to be implemented to maximise the impact of digital technology on the effective growth of the business. Some of the recommendation are provided below:

• It has recommended to Consultancy firm to implement the digital technology. As implementation of digital technology will assist business entity in providing quick responses to the customer queries. It will also assist an enterprise in improving customer services.
• Manager in organisation has been provided with suggestion to develop the suitable strategies for employing digital technology at workplace.
• It has also been advice to manager in a firm to calculate the cost associated with implementation of specific type of digital technology within an enterprise.
• In addition to this , manager is required to measure the risk associated with the technology. Consultancy firm has been recommended to use business intelligence system as a digital technology.
• The another type of digital technology which consultancy firm can use is social media. As this particular digital technology will assist business entity in promoting goods , services or brand. Social media will enable firm to facilitate direct communication with customers.
• It has also recommended to consultancy organization, that an enterprise should facilitate innovation utilizing the digital technology. As this strategy will support business venture in achieving success and fostering growth.
• Regular Trainings must be provided to employees
• Induction session can be organised for making employees aware of its benefits.
• Various latest trends can be identified regularly for improving sales.

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P7. Reflection

I have analysed that the impact of digital technology is very beneficial that supports the growth of business in the market and also provides innovative ways which can make every work to be completed on time as well as becomes more effective and efficient. Also, there are many positive aspects which are provided to the business activity as the strategies becomes more successful in practical implications. Advantages were like effective promotion in the market as it provides instant reach to the customers through various ways and also the effective analytics of data is being provided to gather various kind of information for any particular problem. As there were many problems which were associated with the introduction of digital technology in the organisation, it is needed to be resolved effective. Along with that various efforts are required for the adoption of new technology in a firm in order to accept it completely which provides effective transformation in the working structure of the consultancy.

This research included qualitative approach for describing the scenario which has been taken for investigation. Quantitative method would have been used so that one can get effective results as it uses statistical approach for analysing the whole situation.

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REFERENCES

Books and Journals

Fitzgerald, M. and et.al., 2014. Embracing digital technology: A new strategic imperative. MIT sloan management review.55(2).p.1.

Manches, A., Bligh, B. and Luckin, R., 2018. Decoding learning: The proof, promise and potential of digital education.

McConville, M. ed., 2017. Research methods for law. Edinburgh University Press.

Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice. 41(6).pp.1029-1055.

O'Brien, S. and Saldanha, G., 2014. Research methodologies in translation studies. Routledge.

Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation and implementation of creative ideas in the workplace. Computers in Human Behavior.42. pp.5-11.