Unilever: Examining Marketing and Finance in Business

University: N/A

Unit No: N/A
Level: High school
Pages: 7 / Words 1681
Paper Type: Assignment
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Downloads: 963

Table of Content

INTRODUCTION
MAIN BODY
1. Describe the role of marketing and finance functions within an organization
2. Develop an understanding of collaborative working practices
4. Demonstrate knowledge of the role of financial management and report within the organization
CONCLUSION

Organization Selected : Unilever

INTRODUCTION

A business is defined as an organisation or firm that engages in commercial, industrial, or professional activities. Businesses that provide goods and services to the public in the marketplace might be successful or non-profitable entities. A company has various departments that each work towards achieving a goal (Bell, Bryman, and Harley, 2018). The British corporation Unilever, which works in the consumer goods sector, was chosen for this report. It was established in London, United Kingdom, on September 2, 1929. A wide variety of goods, including food and drink, cosmetics and personal care, and cleaning supplies, are offered by the respectable organisation. The purpose of writing this paper was to better comprehend the roles that marketing and finance play, as well as to impart knowledge regarding cooperative work environments.

MAIN BODY

1. Describe the role of marketing and finance functions within an organization

At an organisation there are numbers of business function are performed. Business functions are consider as set of activities which are carried out in a specific department of a firm. The common functions of a company will include marketing, human resource, customers services, information technology, finance, warehousing and many more. In respect of Unilever, which is operating at international level in consumer good industry, there are numbers of functions they performed. From which role of two main functions are given below:-

Role of marketing function

Marketing function is consider as role or process which comprise all activities that include from the concept of products for the ways till it reach to final user. So this department or function will will conduct a lot of activities related to promoting products, delivering services, aware customers and so on. Unilever is a big firm and at there several roles are conducted by marketing function that are giv

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