Communication Practices in Organisation - RAECO

RESEARCH OBJECTIVE

• To assess the impact of effective learning and communication on employees in REACO

LITERATURE REVIEW

According to Schermerhorn and et.al., (2014), Learning is a measurable and relatively permanent change in behaviour through experience, instruction or study. Whereas, individual learning is selective because it can be achieved by any individual at workplace. Communication in business is considered with sharing of information between people within an enterprise which is performed for the commercial benefit of business enterprise. In the present scenario, learning plays an important role in organisation because it enables employees to attain skills and competencies for completion of their roles and responsibilities effectively. It is a continuous process which is carried out by every small, medium or large scale business enterprise to enable newly hired as well as existing employees for effective completion of their responsibilities.

According to Ulmer, Sellnow and Seeger, (2017), an engaged workforce who has necessary skills, knowledge and expertise is crucial for every business that wants to achieve high level of success in business. Effective learning and communication in enterprise tends to raise the productivity of employees. Training is an important part of learning which is provided by the organisation to improve skills which are needed to do their work effectively. Effective communication of management with their employees also influences motivation of employees and helps in the resolution of issues. Increase in motivation enables the staff to increase their level of performance within enterprise.

According to Liu and et.al, (2013), in current challenging business environment, learning and development is more important as a means to develop and keep employees engaged and maintain competitive advantages. Effective communication binds employees together which helps in development of team It always tends to collaborate with each other for achievement of high performance. Leaders and managers usually promote and create effective communication with employees in order encourage them towards increasing their performance and achievement of business objectives.

There are various learning theories that have been applied by management to identify the ways through which individuals will be able to gain experience. Managers provide opportunities to employees for training in order to raise their efficiency and growth at workplace.

According to Rennie and Morrison, (2013), providing crucial and challenging task to employees is also a part of learning that will improve their efficiency and capabilities. Performing crucial roles and responsibilities with the help of superiors and team members will embrace ability and experience of individual within enterprise. Further, good communication is even more essential when there is diversified workforce within enterprise. Positive communication with diversified team implies understanding of their opinions, providing value to their suggestions and its implementation will tend to create efficiency among employees. Increase in employee’s competencies will also raise the business performance and brand image in market.

In contrary to this, Agudo-Peregrina and et.al, (2014) stated that various events and learning programs have been organised by company which provide them support in getting participation of employees . For example; REACO required to hire professionals for providing training of new technologies to their staff and also need to monitor results of learning. Nowadays, effective learning and communication are not enough to motivate the employees. It is also required for company to provide monetary rewards and compensation to employees for increasing their participation and efficiency at workplace.

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