INTRODUCTION
For the development and growth of a company or business, effective communication is very important. Effective communication is the essence of business. To achieve targeted goals and objectives, effective communication plays a vital role. In general words, communication is just a transfer of ideas and information from one person to another (sender and receiver). Communication is not needed in personal life, but it is also very essential in the profession, workplace, and in all types of business. This present report will help us understand various models of communication and their importance. Furthermore, the principle of effective communication is also discussed.
TASK 1
1. Communication models and systems used in business
Models of communication are as discussed below-
Aristotle's Communication Model- This model is introduced by Aristotle. This model mainly focuses on speech and the speaker. It is widely classified into five factors which are speaker, speech, occasion, audience, and effect. The speaker is the central part of this model as the speaker plays the most essential role. As in speech, the speaker is the only one who always remains active. In giving a speech, there is one-way communication because the audience is not allowed or able to speak when the speech is going on.
He gives three elements that make effective communication are-
Ethos- It is a characteristic that makes a speaker credible in front of the public.
Pathos- It means the audience should be connected by the words or speech of the speaker. Speakers must have skills to evolve the interest of the audience.
Logos- It means logic. There should be logic in what the speaker is conveying.
Shannon and Weaver's Model- This model was introduced in 1948 by Claude Elwood Shannon and Warren Weaver. This model is much more technical than other models. This theory is also known as mathematical theory. In this model, the sender decodes the message and sends it to the receiver by technological channels such as telephone and telegraph.
Concepts in Shannon Weaver's Model are-
Sender- a person who makes and transfers the message and selects the channel.
Encoder- a person who makes use of the machine, which converts messages into signals.
Channel- It is the medium which is used by the sender to send a message.
Decoder- It is the machine that is used to convert signals into messages and translate the message from signals.
Receiver- person who receives the message. He provides feedback.
Noise- It is a physical disturbance for example environment and people which disturb or interrupt the message to get to the receiver.
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2. Methods which is used to benefit both formal and informal communication systems.
a)There are different methods of communication as follows-
Written Communication- It is the type of communication that involves any kind of message that makes use of the written word. It is the type of interaction that takes place in written form. It covers wide range of areas. For example- message, email, telegram. Letter etc.
Verbal Communication- It is the type of communication that takes place between people by using speech. Verbal communication should be effective as it shows the personality of a speaker. Verbal communication is fast communication as it takes a short time to reach the message.
Non-verbal communication- This is the type of communication that includes pitch, tone, speed, gesture, facial expression, and volume. In addition to this, shaking hands, hugging, pushing, and patting the back are also nonverbal communication.
Electronic Method- This is the modern method of communication. It is the most preferable mode of communication. People are more attracted to electronic mode as it is more reliable, it covers a wide range of areas. Examples- email, message, social media, etc.
b) Formal and Informal Communication and their advantages are as follows-
Formal Communication- It is a type of communication that flows both vertically and horizontally. It involves the formal communication channels of a company. In formal communication channel used to communicate is pre-defined. It is more time-consuming.
Advantages
- It is more reliable.
- It is an evidence.
- It is a systematic flow of information.
Informal Communication- It is a type of communication that flows without following any channels. It flows in all directions. It is also known as Grapevine communication. It is very fast. There is no documentary evidence. It also spreads rumors.
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