Save 56% on Assignment Crafted by Human Writers
 halloween image
Flat 25% on Assignment
Search
Listening..

Impact of Social Media and Mobile Technologies on Business Performance - Qbic Hotel

University: Regent College London

  • Unit No: 3
  • Level: Diploma
  • Pages: 5 / Words 1341
  • Paper Type: Assignment
  • Course Code: MKT302
  • Downloads: 986

Question :

This unit is based on hospitality business on how the business uses social media strategy for enhancing business performance.

  • Evaluate current social media strategy used by Qbic hotel
  • Determine the importance of social media tools & mobile technology used by Qbic hotel
  • Critically evaluate the impact of digital technology on Qbic hotel performance.

Answer :

Organization Selected : Qbic Hotel

INTRODUCTION

In the digitalization era, people are using social media and internet frequently. These technologies have influenced the behaviour of consumers significantly. Hotels and other businesses are now understanding importance of social media and mobile technologies. Small and medium sized firms are taking support of social networking sites in order to create a strong brand image and expanding operations worldwide (Wang, Pauleen and Zhang, 2016). These tools are helpful in developing a healthy relationship with service users and offering them products and services as per their requirements. Present study is based on Qbic hotel which is a small sized hotel. The main agenda of firm is to provide satisfactory services to its guests so that they will become loyal towards the brand. Entity is continuously making efforts in order to improve the customer services. Company has presence on Facebook and Twitter which help the corporation in improving its customer service. Current report will discuss the impact of social media and mobile technologies on business performance. Furthermore, it will explain new social media strategy that can be beneficial for the entity in order to enhance its revenues and expand business across world.

LITERATURE REVIEW

Importance of social media and mobile technologies

As per the views of Müller and et.al, (2018) social media has changed the scenario of market. This has helped the people in making connection with mass audience. Social media is the electronic communication tool which helps the users in sharing their views, text and information online. Now, it has become the inexpensive and effective marketing tool that supports business units in making consumers aware with products and services of the firm and influencing their behaviour as well. Biog organizations have enough financial resources and thus, they spend a huge amount in marketing in order to generate more revenues. But when it comes to small and medium sized businesses, then these small firms have to face monitory issues. In such condition, they cut their marketing budget. But development of technologies and social media marketing tactics have supported these enterprises in market their goods and services in efficient manner. This has helped the entities in dealing with international users and expanding their operations acr

Download Full Sample
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 7.13

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Business Plan Assignment Help

    expert name
    1211 - Completed Orders
    Ann Chadwik View Profile Graduate in Occupational Therapy UK Hire Me
    expert name
    1033 - Completed Orders
    Evanka Wright View Profile Graduate in Social Policy USA Hire Me
    expert name
    1534 - Completed Orders
    Garry Homme View Profile Ph.D holder in Strategy Management UK Hire Me
    expert name
    2534 - Completed Orders
    Clint Adler View Profile Master's in Structure Engineering UK Hire Me
    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Easy to Use Paraphrasing Tool to Simplify Complex Academic Writing

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Reference Generator

      Get citations & references in your document in the desired style!

      Generate References
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic's requirement!

      Essay Typer
    • Dissertation Outline Generator

      Get Structured Outline by Professionals for Your Dissertation

      Check Dissertation
    • Thesis Statement Generator

      Create the perfect thesis statement in just few minutes!

      Generate Thesis
    • AI Essay Writer

      Get a well-researched and quality essay effortlessly in a few seconds.

      AI Essay Writer
    GAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance