INTRODUCTION
Digital technologies are the best and suitable form of business. Digital technologies help the business in the growth and innovation (Assegaff and Hussin, 2012). Thus it leads to the success and growth of the business. Through the use of online techniques and tools, they can easily capture many users and thus they can earn more revenues. Hence business can easily expand their activities in many nations. Assignment describes about Continental Consulting Limited which provides business services and other services to all customers. It was found in U.K. Report explains about the project aims and various objectives. It further explains about the project management plan that consists of costs, time, quality and communication with other aspects and resources. It further explains about work breakdown structure and Gantt chart for completion. It further explains about the carrying out small research by applying the qualitative and quantitative research methods for applying the objectives and various research tools are used and recommendations for improvement. It also explains about the self-reflection so that objectives can be accomplished.
TASK 1
P.1 Objectives and aim for scenario
Every business has a special objective and it wants to grow itself and they also perform innovation in the products. Thus company can easily take steps so that it can develop new technologies and tools so that it can easily enhance the operations and activities. Through use of digital and online techniques and thus it can easily capture many users in minimum time and thus it can earn more revenues and can easily increase the market share. Through digital techniques any small company can easily commutate with customers and can solve their problems.
This case discusses about the Continental Consulting Limited which gives many business and other advices to all users. It finds that company has loose the market share and various customers. Thus as a result they tries to create strategies to promote their products and their brand through online applications. Thus they can use various digital tools and techniques so that they can direct enhance the sales and they can easily increase their profits (Chang, 2016). Through use of various tools such Facebook, Twitter and other social sites they can easily promote various products and thus they can easily enhance their reputation in the market and they can easily expand their activities in various parts of world. It has positive impact on the business.
Topic: Impact of small business on the growth and innovation
Background of project: There is a new project and it is said that business can use the digital tools so that it can easily promote the various serves and other business services (Cuijpers, Guenter and Hussinger, 2011). Through this it can easily attract many users. Through digital technologies and tools they can easily attract minds of all people. By using of digital techniques and tools, they can easily capture many users and thus they can easily promote various brands and hence they can easily earn more profits. Through thus it can easily deliver the services and it can easily increase the market share. By completing their objective they can easily promote various brands and hence they can gain all users in minimum time. Thus they can easily gain many users and hence they can easily expand their tasks in various countries.
Aim: Their main aim is that with use of digital techniques and tools they can easily promote growth and innovation.
Objectives
- Their main objective is to use of digital techniques and tools on activities and task of business.
- To use of digital tools and techniques.
- To determine the needs and wants of all users and thus they can easily deliver the services to all users.
Research questions
- How the digital tools can bring innovation and growth in the business?
- How digital techniques can easily promote various brands?
- How the company can determine the requirements of all users?
P.2 Project management plan
Project management plan consists of various strategies and plans and thus it can easily capture may users in less time. Thus it can easily expand their activities. It can consider various factors that can involve the cost, quality and other factors that can affect the activities and tasks of the business (Deokar and Sarnikar, 2016). They can directly expand their operations and activities in many parts of world. Through use of many social media tools and techniques they can easily influence the operations and tasks in many parts of world. It includes scope, time and costs of all business services so that they can easily capture many users (Dwivedi, Henriksen and Wastell, 2013). So due to these factors the can easily attract many users and thus it can easily increase the market share and hence it can easily maintain good and unique position in the market. Factors used in Continental Consulting Limited are:
Scope of project: The project contains various details such as use of various opportunities. The project describes about the scope that includes various activities that are included in the project. This helps the manager to easily expand their tasks in a unique manner. They can easily expand their task through online application so that they can easily promote their services through online brands. Thus they can easily enhance find the scope of project and can easily enhance the profits and can expand the market share.
Management of risks: Continental Consulting Limited is popular and good reputed brand. Thus as a result they can easily measure and determine the risk which is involved in the business. Hence they can reduce the risks by determining the risks involved in the business. Thus they can take suitable and correct decision related to earning of more revenues.
Quality control: This is a biggest and useful techniques used in the company. Company can take steps to improve the quality of services. This is done so that company can directly capture many users and it can earn more revenues. Thus as a result through this technique they can directly expand they activities in many parts of world.
Cost: It is also a major factor that can determine that helps in expanding their tasks in online. Thus it is crucial that company collects various funds so that they can manage all activities and task in the company in a proper manner. Through this they can maintain good and unique position in the market and can easily expand their operations.
Time: It is important that all activities and operations can be completed in time. Thus manager tries that all activities and all services can be timely delivered to all users. Thus manager can set objectives and goals for all employees. Thus they can easily enhance their operations and tasks in various parts of world. They can achieve their goals in limited time period (Espiner, 2015).
Communication: It is a crucial part of the company. Manager of company tries that it can easily interact with all staff members and other employees and can easily capture many users. Manger properly interacts with all employees then it can directly enhance their reputation and can easily enhance their tasks in the business. They tell to all their staff members regarding their duties and function so that they can complete all activities and operations in minimum time (Gitata, 2017).
Due to the functions and activities organization can directly utilize all these factors and hence it can easily enhance their revenues. This also helps the company in determining and expanding their operations and activities and they can also expand their task in minimum time.
P.3 Gantt chart and breakdown structure
Research is a greatest tool and technique to all others. It can take views and opinions from other persons. Thus it can take various decisions related to creation of plans and objectives. Thus as a result these tools are used so that all activities can be completed in time and there is proper utilization of resources. Thus company can take various steps and methods so that they can easily performs the research. The steps used by Continental Consulting Limited in performing the research are:
- Determining the cause for the research
- Review of literature
- Solving the problem
- Main applicants or respondents on which research is conducted
- Collection of data
- Primary or secondary data to collect the relevant data
- Data analysis and conclusion
- Recommendations
This research is done so that company can collect crucial and necessary information from various respondents. Thus it is crucial for company so that it can take necessary feedback and suggestions from the customers regarding the services provided by the company. Continental Consulting Limited make use of various tools and techniques so that it can easily expand their operations and task in various pats of world. They can take views and suggestions from the customers and then they can take decisions.
Company can collect the data from the 50 respondents and they can easily collect suitable and crucial information from all users. Thus as a result they can attract many users (Grillo, 2014). They can collect the data and information from the Questionnaire and thus they can easily collect the data from all people (Hagel, 2013). 10 Questions are created so that company can easily determine that whether the digital tools and techniques can bring growth and innovation in the company. Thus as a result they can easily take various decisions related to expansion and they can easily spread their business in various parts of world.
Primary method is selected so that company can easily determine the operations and they can easily earn more revenues. It is important company collects information from various users so that they can easily take feedback and can take steps to improve the services. Through this firm can directly earn more profits and they can easily enhance the market share. Thus
TASK 2
P.4 Use of qualitative and quantitative methods research methods
Company can use any method that is primary or secondary. Company can use the primary data so that they can easily collect the data from various users. Through use of both analytical techniques the company can easily collect various information from different customers. Thus they can easily attract many users and hence they can earn more revenues (Hakim, 2012). The sources are (Introducing Research Methods, 2017) :
- Primary: It is the source through which company can easily collect various information from various users and thus they can easily collect data from the first time and data is not collected for other time. It consists of various techniques and thus they can easily collect relevant data from all sources (Jeannerot, 2013). It consists of questionnaire and other relevant techniques so that data can be collected in time from all users. It is relevant and suitable method for collecting data.
- Secondary: In this data is not collected for the first time and it can be collected by another person. Thus as a result they can collect the data using literatures and through other magazines.
Data can be collected by two techniques such as quantitative and qualitative method. In this research data can be collected from the quantitative data in which data can be collected in form of various numbers. It can also be collected from the qualitative data so hence they can be collected in a manner so that it can directly improve the quality of data.
Primary data: Continental Consulting Limited collects data from the primary data so that data can be collected from the first time and thus they can collect the data using this source. It can create Questionnaire in which it can create various questions and can collect relevant information and data from the source. Through this they can easily collect the data and hence it is easy to collect the data. Thus company has asked question from 50 respondents so that accurate data can be collected from the user (Jugend and Leoni, 2015).
Questionnaire is created by the company. It is described below:
|
QUESTIONNAIRE Name Gender Age Q.1 Is digitalization can give various advantages to the company? · Yes · No Q.2 Does digital tools and techniques delivers new and innovative services to users? · Yes · No Q.3 Is use of digital tools and techniques are important for business? · Yes · No Q.4 Which method is most suitable? · Old and traditional method? · Digital tools and techniques Q.5 Does digitalization has improved the techniques in business? · Yes · No Q.6 Does you get all services in time? · Yes · No Q.7 Are you satisfied with services of company? · Yes · No Q.8 Does you get reliable and good quality of services as compared to previous times? · Yes · No Q.9 Do you think that digital tools and techniques can easily bring innovation and growth ? · Yes · No Q.10 Do you want to give suggestion regarding digital services used by company? |
Secondary data: It is the data which is not collected for the first time. It includes the magazines and other books which can give information regarding the searches data. It is the suitable form of data collection (Khayun, Ractham and Firpo, 2012).
TASK 3
P.5 Analyse research and data
Company has analysed and researched the data so that they can collect the information and data. Continental Consulting Limited can easily collect the data and information. Thus company can determine the interpretation by asking various questions from the customers. Through this correct and reliable outcomes can be determined. It has collected information from 50 respondents.
|
Q.1 Is digitalization can give various advantages to the company? |
Respondents |
|
Yes |
40 |
|
No |
10 |
Interpretation: It has been concluded from above report that 40 respondents said that through digital tools and techniques have given many advantages to the company. They said that through this company can easily promote various users and they can easily earn more revenues. Thus through digitalization company had received many advantages (Olsen, 2013).
|
Q.2 Does digital tools and techniques delivers new and innovative services to users? |
Respondents |
|
Yes |
45 |
|
No |
5 |
Interpretation:
It has been concluded from above question that 45 out of 50 respondents want that they had delivered new and innovative services to all users. This is only possible due to use of innovative tools and techniques used by company (Reschke and Schelle, 2013). Thus as a result they can easily attract many users and hence they can maintain good and unique position among all users.
|
Q.3 Is use of digital tools and techniques are important for business? |
Respondents |
|
Yes |
40 |
|
No |
10 |
Interpretation: It is concluded from above report that 40 out of 50 respondents said that is is very crucial for the company to use the digital tools and techniques. Thus it can easily attract many users and hence it can maintain unique and good position in minds of users. It also helps the company to enhance their reputation in minds of all public.
|
Q.4 Which method is most suitable? |
Applicants |
|
· Old and traditional method? |
10 |
|
· Digital tools and techniques |
40 |
Interpretation: It is interpreted from above question that 40 out of 50 applicants want that old techniques are suitable and relevant for the company. Through this they can directly earn more revenues and hence it can maintain unique position in the market. Thus as a result company can choose the digital tools and techniques so that the can easily promote various services.
|
Q.5 Does digitalization has improved the techniques in business? |
Respondents |
|
Yes |
45 |
|
No |
5 |
Interpretation: It is interpreted from the above question that 40 out of 50 respondents said that digital techniques have improved the tools and methods of the business. Thus the customers are satisfied and they can easily contribute to the growth and innovation of the business.
|
Q.6 Does you get all services in time? |
Applicants |
|
Yes |
44 |
|
No |
6 |
Interpretation: It is interpreted from above question that 44 out of 50 applicants are satisfied that they get services on time. This is due to use of digital tools and techniques which are used by the company. Thus helps the firm in earning of more revenues and market share. Thus as a result they can enhance their imager in market.
|
Q.7 Are you satisfied with services of company? |
Respondents |
|
Yes |
45 |
|
No |
5 |
Interpretation: It is interpreted from above report that all people are satisfied with the services of the company as they are using the digital tools and techniques. Thus as a result they can easily increase the satisfaction level of all people and thus they can generate more profits.
|
Q.8 Does you get reliable and good quality of services as compared to previous times? |
Applicants |
|
Yes |
40 |
|
No |
10 |
Interpretation: It is interpreted from above report that 40 out of 50 respondents said that they get reliable and superior quality of services from company after they had used the digital tools and techniques. Thus company should continue use this to maintain good position in market.
|
Q.9 Do you think that digital tools and techniques can easily bring innovation and growth? |
Respondents |
|
Yes |
45 |
|
No |
5 |
Interpretation: It is interpreted from above report that 45 applicants think that through use of innovative tools and techniques it can directly bring innovation and growth in the business. Thus company can easily increase their revenues and can increase their operations (Wiler, 2015).
P.6 Recommendations and conclusion
There are various recommendations which are given by the company. It is only be determined after getting a certain conclusion. Continental Consulting Limited find that users are satisfied with the digital tools and techniques. Hence as a result company can easily grow their operations and they can spread their activities. Through this firm can easily bring the innovation in the company and they can develop themselves through use of many digital tools and techniques such Facebook, Twitter and other applications. Firm has also used Instagram and has also created a unique and distinct application so that it can easily capture many users. It can put various images and pictures in the applications. These tools and techniques also helps the company to solve various issues of all people and they can also take suggestions and feedback from various users. Thus as a result they can easily attract many customers and they can also expand their operations. Hence they can also maintain positive image in the industry.
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There are various recommendations to the company. It is a suggestion that company can use cloud computing so that it can easily share and transfer data between various computers. Thus they can easily share the data and hence all managers can take relevant information and data from the computer and can also search of the needs and wants of users. This also helps the company to interact with other managers regarding the needs and wants of all users. This is also helpful to the company as it can easily reduce the Hacking process and thus it can also helps the firm in other processes (Mena, Van Hoek and Christopher, 2018). Through cloud computing any company can easily store the information and data in a database so that it can easily enhance their services and can easily deliver the services to all users. Thus as a result it can also reduce the costs of delivering services and hence it can directly increase the efficiency level in the company.
TASK 4
P.7 Value of research to meet the aim
There are various obstacles which are present in the company. I tried that company do not face any problems and issues. I had faced many issues and problems while performing the research in the company. It tries that there are no issues and problems in the research. I had created many plans so that effective research can be carried out. I have created a plan that business can be carried out with an effective strategies and policies. I have created a report in which all policies are mentioned. Thus as a result it is easy for the firm to carry various operations in the business.
I tries that there is suitable sample size so that I can collect relevant and suitable data from various users. Budget is also created so that I cannot spend much expenses in all activities and operation's. Thus as a result they can easily accomplish necessary information and data from the company. I also try that crucial information and data by using various online applications so that company can earn more revenues.
I also tried that the information and data is reliable and accurate so that conclusion can be done in an effective manner. Thus as a result suitable recommendations can be determined. I tries that company do not incur much time and cost in promoting the services. Thus the company can enhance the image in the market.
CONCLUSION
It has been concluded that above report that sufficient research can be done in an effective manner. Thus firm has extended all operations in various parts of world. Aims are chosen and then a project management plan is created. Gantt chart and work breakdown structure is created. Research has been conducted by creating a questionnaire. Suitable conclusion and recommendations are determined so that company can improve their plans.
REFERENCES
Books and Journals
Assegaff, S. and Hussin, A. R. C., 2012. Review of knowledge management systems as socio-technical system. arXiv preprint arXiv:1212.0387.
Chang, J. F., 2016. Business process management systems: strategy and implementation. CRC Press.
Cuijpers, M., Guenter, H. and Hussinger, K., 2011. Costs and benefits of inter-departmental innovation collaboration. Research Policy. 40(4). pp.565-575.
Deokar, A. V. and Sarnikar, S., 2016. Understanding process change management in electronic health record implementations. Information Systems and e-Business Management. 14(4). pp.733-766.
Dwivedi, Y. K., Henriksen, H. Z. and Wastell, D. eds., 2013. Grand Successes and Failures in IT: Public and Private Sectors: IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2013, Bangalore, India, June 27-29, 2013, Proceedings (Vol. 402). Springer.
Espiner, S.R., 2015. Heritage interpretation in New Zealand: Research informing practice in changing times.
Gitata, R., 2017. A Mobile based casual labourers management and payment solution (Doctoral dissertation, Strathmore University).
Grillo, V., 2014. Creating an Effective Integrated Business Planning Process: Clif Bar's Experience. The Journal of Business Forecasting. 33(3). p.18.
Hagel, J., 2013. Saving Face in the Facebook Age. Journal of Accountancy. 216(4). p.22.
Hakim, C., 2012. Research design: Succesful designs for social economics research. Routledge.
Jeannerot, L., 2013, May. The efficiency of strategic alignment: Determining the level of efficiency of the alignment of information systems with corporate strategy: Doctoral consortium paper. In Research Challenges in Information Science (RCIS), 2013 IEEE Seventh International Conference on (pp. 1-6). IEEE.
Jugend, D. and Leoni, J. N., 2015. Product portfolio management in Brazilian technology-based companies: case studies in medium and large companies. Procedia Manufacturing. 3. pp.6528-6535.
Khayun, V., Ractham, P. and Firpo, D., 2012. Assessing e-excise sucess with Delone and Mclean's model. Journal of Computer Information Systems. 52(3). pp.31-40.
Mena, C., Van Hoek, R. and Christopher, M., 2018. Leading procurement strategy: driving value through the supply chain. Kogan Page Publishers.
Olsen, K. B., 2013. Different needs-Different interventions (stand in keynote).
Reschke, H. and Schelle, H. eds., 2013. Dimensions of project management: fundamentals, techniques, organization, applications. Springer Science & Business Media.
Wiler, V., 2015. Focus on Professional Development to Ensure RIM and IG Success I.nformation Management. 49(5). p.4.
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