Roles and Responsibilities Towards Marks & Spencer Organisation.

MAIN BODY

Information about company and its product and services

Marks and Spencer is a well known British organisation that is offering different types of fashionable products and services to customers (Saleem, 2015). This company is dealing in retail market sector and its key products are cloths material, footwear and other accessories. Marks and Spencer is considered as leading company in British market area. This organisation is bringing high quality products of clothing and home ware as well as offering great value food commodity. Marks and Spencer has millions of customers all around the globe. M&S organisation was established in 1884 and founder of this company was Michael Marks and Thomas Spencer. This company is performing its business functions in different part of the world. Headquarter of respective organisation is located in London market area of United Kingdom. Marks and Spencer company has more the 1400 stores that is located in approx 57 counties of the world. Respective company has more than 50 international websites that is helpful in enhancing sales of its products. This company has developed its brand image by providing high quality products and services to large number of customers. This company has archives its vital asset of business which is over 70,000 historical items. Respective company is performing its business task from approx 130 years and its has expand its market area from Penny Bazaar to different international market area.

Marks and Spencer company is offering different types of products and services to larger number of customers. This organisation has valuable products that is helpful in attracting customers as well as meeting with the needs and wants of customers. It is developing and offering products from women, men as well as kids. Key product range of Marks and Spencer company include article of clothing, shoes and other footwear products as well as trending accessories for styling. It also includes furniture and home products for decoration. Marks and Spencer company consist of beauty and cosmetics products as well as offering different types of foods products. The purpose of Marks and Spencer company is to produce and develop high quality valuable products in order to meet with customer requirements. The main objective of respective company to develop strong relationship with customer as well as gain trust. This will help in creating strong market image and brand value. The core purpose of Marks and Spencer consist of enhancing lives every day by providing top quality products and services. Mission and vision statement of Marks and Spencer company is mention below.

Mission – It mission statement includes development of aspirational quality products and services which is accessible to all.

Vision - Marks and Spencer vision statement consist of setting the standards of quality products in market area for measuring other products.

Analyse the competitive environment

Competitive environment can be describe as dynamic surrounding in which company is performing its business activities (Erasmus, Strydom and Rudansky-Kloppers, 2016). This business environment consist of various strong competitors and rival organisation that is offering their products and services in same market area. Marks and Spencer company is dealing in highly competitive environment and this will lead to have direct as well as indirect impact over business and its operations. It is essential for organisation to analyse as well as evaluate different factors of competitive environment in order to take better decision for overall growth and development of company. In order to analyse different factors of external business environment respective company needs to analyse porter's five force model. This is considered as an effective model that is will help in analyse various forces of competitive market area. Porter's five force model is an effective tool that will help in analysing different forces of organisation. It include five forces that will support in analysing competitive strategies of company in order to take better decision. Different forces of Porters five force model is mention below in detail.

• Threat of new entry - Marks and Spencer company is dealing in fashionable retail sector which includes various companies. In this industry there are many new companies introducing its products and services in order to attract more customers. Threat of new entry will have impact over market share as well as customer base of company. Marks and Spencer is a well known company that is offering its products to many years. This lead to decrease the threat of new entrant company and its products. Respective company is developing high quality of products and services that is able to meet with the needs and wants of customers (Mathooko and Ogutu, 2015). Any new entrant company will not be to match with the brand image of Marks and Spencer company as it has develop very strong value in market. So threat of new entrant force will lead to have low impact on performance as well as profitability of respective company. This company should take advantage of economies of scale in order to resolve the new entrant issues as well as enhance market value.
• Bargaining power of buyers - This company is developing products and services as per the needs and requirement of customers. Marks and Spencer organisation is offering its products to different types of customer in all over the world. It has been identified that this company has large customer base all around the world. So from this it can be determined that individual bargaining power will not lead to have major impact on Marks and Spencer business. This company is dealing with large number of buyers and bargaining power of its buyers will lead to have impact over company and its decisions. So, bargaining power of buyers forces will lead to have high impact on Marks and Spencer company. In order to reduce the affect of powers bargaining power, respective company needs to provide various discounts and other offers to customers. This will help in enhancing sales as well as profitability of company.
• Bargaining power of suppliers – Marks and Spencer company needs to have collect different raw martial from different suppliers in order to develop product and services. There are large number of suppliers in respective industry that is helpful for Marks and Spencer company to develop a products. This will support in meeting with the need and wants of customers. Large number of suppliers in market area will lead to moderate impact on bargaining power of suppliers. They are essential part of respective company as raw martial provided suppliers will help in manufacturing high quality products (Zhao and et.al., 2016). Suppliers of Marks and Spencer company will support in timely delivery of products to targeted customers. In order to reduces the impact of suppliers respective company needs have multiple suppliers supply chain network. This will lead to reduce the impact of bargaining power from organisation.
• Threat of substitution of product – There are various companies that is dealing in same market area as well as providing smilier type of products and services. Marks and Spencer company is offering high quality products and services which is very different from substitution products and services. This company is develop strong brand image in market area in which lead to reduce the impact of substitution of products. So it has been analysed that threat of substitution products and services will lead to have moderate impact on performance of Marks and Spencer company. For reducing the impact of this force respective company needs to focus on developing products and services that is able to full fill customers requirement.
• Threat of competitive forces - There are various competitive companies that is performing its business activities in same market area (Takata, 2016). It is essential to analyse as well as evalute all rival companies in order to develop better strategies for respective company. Marks and Spencer business is performing its operation is highly competitive business environment that will lead to have direct impact on its profitability. The major rival companies of respective organisation are H&M, Next Plc and so on. Strategies as well as products of these organisation will lead to have impact over company. This forces will lead to have high impact on growth and development of business.

Thus, it has been determined that there are various forces in business environment which will have high impact on sales as well as performance of company. Threat from rival companies and bargaining power of buyers are the major forces that will have high affect on business performance. Where as bargaining power of suppliers and threat from substitution products will have moderate impact on business. Threat from new entrant company will lead to have low affect on Marks and Spencer company.

Analyse inbound logistics, operation and outbound logistics

There are various activities of company that is helpful in development of products of respective company (Takata, 2016). It is essential for Marks and Spencer company to identify as well as analyse inbound logistics, operation as well as outbound logistics in order to enhance performance of business. In bound logistics includes all those resources that is requirement of development of products. Outbound logistic can be refer as all those activities of company that is required for selling developed products. Operation consist of various task and activities that is required for development of products. outbound This consist of major activities of company that helpful in performance of business task as well as accomplishment of objectives of organisation. For this Marks and Spencer company needs to analyse Porter's value chain analysis model. This is an effective framework that will help respective company take better decision as well as grow business (Klofsten and et.al., 2015). Porters value chain model consist of two different activities such as primary and supportive. Both of these two activities are classified into several parts which will help in conducting business activities in more effective and efficient manner. Different activities of primary and secondary is mention below in detail.

Primary activities

This consist of all those activities that is directly related to development of product as well as selling it in market area. Primary activities of Marks and Spencer company will help in collecting of raw material to development as well as selling of product. Different elements of primary activities includes.

• Inbound logistics – In this respective company will collect and receive raw materials for manufacturing products. Inbound logistics consist of storing and receiving of inputs from supplier.
• Operations – Once respective company has collected all input resources then company will focus on converting raw material into finished goods (Lee and Tang, 2018). In operation activities of Marks and Spencer company high quality products are developed.
• Outbound Logistics – This consist of delivery of manufactured products of respective company to targeted market and customers. In outbound logistics organisation will gather, store and distribute products in market place.
• Marketing and sales – This is consider as crucial activities of respective company as this will help in attracting large number of customer as well as increase sales of products. Marketing and sales activities of Marks and Spencer company will help in communicating qualities as well as features of products to customers.
• Services – This includes all those services of company that is helpful in maintaining the value of company. Services offered by Marks and Spencer company is help in developing strong market image.

Supportive activities

This includes all those activities or functions of organisation that is providing support to primary business activities. Supportive activities of Marks and Spencer company will be able to conduct task and activities in effective and efficient manner.

• Firm infrastructure – This includes all those system and function of company that provide support (Taylor, 2017). Marks and Spencer company includes high support system that is helpful in maintaining the day to day activities of organisation. Firm infrastructure includes legal functions, general management and so on. This will help in performing different activities in effective manner.
• Human resource management - This refers to the way in which company is performing business activities as well as accomplishing goals. There are different elements of human resource management that is supportive in managing performance of company. This includes recruiting and selecting, training, motivating employees. This will help in performing task and activities in effective and efficient manner.
• Technology development – Technology play a crucial role in overall growth and development of company (Porter and Kramer, 2019). This activities of Marks and Spencer is related to management of business activities as well as performing task in effective and efficient manner.
• Procurement –This includes the process of organisation in which is collecting of required resources of organisation. Procurement activities of refers to various activities though which respective company will be able to develop high quality products and services.

There are various key activities of organisation that will help in performing different activities of organisation in effective and efficient manner. The major value adding activities of Marks and Spencer company includes human resource activities, marketing, inbound, outbound as well as operation. All of these activities are helpful in performing task in effective manner as well as accomplishment of desired goals and objectives.

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Role of information technology in improving business process

Information technology play crucial role in growth and development of business. I have analysed that company should use new and innovative technology in its business process so that task and activities could be completed in effective and efficient manner (Schwalbe, 2015). Information technology refers to the business activities that is helpful in conducting business process in better way. With the help in new and innovative technology in company set aims and goals could be accomplished. Information technology consist of various elements and aspects that will help in gaining competitive advantage over other rival companies. I have identified several impact of information technology in Marks and Spencer company that is supportive in accomplishment of desired goals. Role of information technology on respective company is mention below in detail.

• Securing information – Information technology will help in keeping company data as well as information safe. It is essential for company to use new and updated technology in its business process so that this company could keep important information and data safe from other rival companies (Marchewka, 2016). This will support in creating and developing safe and secure environment as well as maintaining sensitive information with in company.
• Operations cost – It has been analysed that modified and innovative technology will have huge impact on business operations as well as its cost. With the help in high technology in business respective company will be able to conduct business task and operations in better and effective manner. Through this respective company will be conduct task with less operating cost of business and accomplish of desired goals and objectives.
• Effective communicate – It is essential for Marks and Spencer company to use new and updated technology in its business process as thought this employee will be able to communicate in effective manner. There are different tools and techniques that could be used by respective company in order to communicate better manner. This will help in enhancing performance of organisation.
• Organisational productivity – Information techniques play a critical role in overall productivity of respective company. I have analysed that Marks and Spencer company will be able to conduct business task in better manner so that employees will be able to conduct task in effective manner.
• Enhancing customer base - This company is performing its business operation in different part of the world (Schnoll, 2015). Information technology will help in performing task of organisation in effective manner. This will lead to have direct impact over growth of customer base. With the help of new and advance technology respective company will be able to increase sales and profits of company.

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CONCLUSION

From the above report it have been analysed that there are different factors of business environment that will lead to have major impact on organisation. It is essential for an organisation to analyse as well as evaluate different factors in order to perform various task in effective manner. This will aid in analysing the impact of competitive forces on business and its products or services. Porters five force is an effective model that will help in identifying as well as analysing various external forces of competitive business environment. This will help in development of business strategies in such a manner that company will be able to gain competitive edge over other companies. Porters value chain model consist of primary and supportive activities that is helpful in conducting different activities of business. It has been determined that information technology will lead to have major impact on growth and development of business. 

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REFERENCES

• Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in delivering business performance. International journal of production Economics. 171. pp.241-249.
• Saleem, S., 2015. BUSINESS ENVIRONMENT, 3/e. Pearson Education India.
• Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business management. Oxford University Press Southern Africa.
• Mathooko, F.M. and Ogutu, M., 2015. Porter’s five competitive forces framework and other factors that influence the choice of response strategies adopted by public universities in Kenya. International Journal of Educational Management.
• Zhao, Z.Y. and et.al., 2016. Competitiveness assessment of the biomass power generation industry in China: A five forces model study. Renewable energy. 89. pp.144-153.
• Takata, H., 2016. Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011. Journal of Business Research. 69(12). pp.5611-5619.
• Takata, H., 2016. Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011. Journal of Business Research. 69(12). pp.5611-5619.

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