Managing Food & Beverage

MAIN BODY

LO 1 and LO 3 covered In Fact sheet

LO 2

P 4 Management skills in food and beverage industry

Kitchen Manager-

They help in maintaining the operations which are concerned with back house. Their job is to supervise that is to keep an eye on the staff of the hotel and train them to be better and match the current standard. They coordinate with other managers so that they can make sure that there services such as serving of food is done right on time (Taoukis and Tsironi, 2016).

Executive Chef-

It is considered as the most coveted jobs but to get into this position it means to face a lot of challenge. They have skills which includes management as well as in service. Their role includes many factors such as planning the menu, budget of the ingredients, presentation of the food, they manage the performance of work and take necessary decisions to maintain the level of discipline.

Beverage Manager-

Responsibilities of manager depend in the venue or event. They undertake all the work of supplying the drinks from vendors and making the recipes of drinks. They also have a duty to hire and fire the staff. Apart from working in Premier Inn they also work in bars, lounges, cafes and hotels and they have to tie up with bartenders for efficient working (Davis and et.al., 2018).

Human Resource Manager-

HR manager of Premier Inn has to operate the functions of front as well as back house. Managers of HR has a job to arrange the process of interview, evaluate the recruited candidates. Apart from this manager of HR trains their employees so that their work can match up to the quality of standard and avoid any lawsuits which may take down the image of the hotel (Wood, 2018).

Food production Manager-

Del Chiappa, G., Martin, J.C. and Roman, C., 2016 They looks over the machinery as well as the products used in the making of food. They ensure that the quality of the food must be present. They make sure that their kitchen meets every standard and quality check on the basis of sanitation which is also a necessary aspect.

P 5 Legal requirements and regulatory standards in food and beverage service outlets

Major laws-

• Laws for licensing and registration.
• Laws for packaging and labelling.
• Laws for additives and standards of products.
• Laws for contamination, toxins and residues (Salim and et.al., 2018).
• Laws for prohibition and restriction of sales.
• Laws for analysis of sample.

Sanitary and Hygiene Requirements-

• Water which is used in manufacturing or making of the food such as washing or cooking the ingredients must be met according to the standards.
• No employee working in the hotel must be working when he or she is working with a disease.
• Kitchen and the other concerned areas must be pest controlled in some time and at that time food must be stored properly.
• People who prepare the meal must do it wearing gloves instead of bare hands (Weber and Saunders-Hogberg, 2018).

LO 4

P 7 Factors which influence the decisions of consumers which concerns to food and beverage outlets

This industry moves very rapidly which puts pressure on people who are dealing in this industry to keep up with the trends. There are many factors which influence the growth of business such as-

Individual Influence- Many of the people taste is more important for them when it comes to choosing what to eat. For instance many of the people prefer healthy food because of the way and the ingredients used in preparation. Apart from this some of the people may get influenced by the cost, availability of food.

Environmental Influence- Environment food is concerned with meat or sea food as it affects the chain of environment. There are any factors which influence the decision such as price of the food, its substitutes or people who are looking for nutrition and health.

Consumption of the product at what frequency If the frequency is fast then it means it can be predicted that the trend of the product will go off soon.

Cultural Demand- The amount of other trends will influence the growth and success of current trends in the market.

Media- It is one of the most powerful and strongest influential method which exposes the product to a wider reach and gain popularity in the eyes of general public (Couto and et.al., 2017).

Intent of Purchase- In order to realize the benefits of the products sometimes the consumers changes their buying pattern.

Innovation- If the no of new products launched in the market is high then the sale of old products will come to a break as people will keep up with new trend.

Supply Chain- Managers of the hotel needs to be ensured that before getting into expansion infrastructure of the concerned outlet needs to be in shape so that they can meet the increased demand.

Research- New product will reach success if it is made after conducting a proper research in the market as the product which is launched is done on the basis of the evaluation of current trends.

Industry Regulations- Outlets must have the clarity of involvement of risk so that they can launch the product accordingly and make it more influential so that they can reach success.

 Managers of the outlet need to evaluate these trends so that they can take the decision of whether to launch the product or whether to not launch it. They will work according to the collected information as it is necessary to keep up with trends (Chand and Slath, 2018).

P 8 Strategies used in a range of food and beverage outlets to attract and build a loyal customer base

Outlets which offers food and beverage are the most searched outlet online. People are curious to gather information or taste new and different variety of foods which gives a benefit to the outlets who deals in this sector. Although they have to deal with high level of competition but they have the scope to build a loyal customer base and retain them for a long period of time.

Exceptional Customer service-

Outlets of hotels need to exceed the expectation of customers because if they serve under their expectations then the customers won't visit the place again. They need to ensure that quality must be met with every order so that they can deliver the services to all the people in the same manner consistently. They must realize that in order to get efforts from their employees they need to value them and appreciate them for their work so that they can be more productive for the outlet (Becker and et,al.).

Connect with customers through social media-

Managers of the outlets needs to make sure to connect with those people who are their regular clients as it is the best way to highlights and appreciate the efforts of the customers. They must listen to their comment and address their review in a professional manner so that it does not affect the image of the business.

Develop a loyalty program-

In order to make them loyal and retain them for a long period of time the outlet needs to ensure that they must come up with a program such as customer points on every purchase which can be redeemable on the next order. Offers for kids must also be included. They must make members so that they can host special events for them. The rewards designed in the program must be attainable by them otherwise they will feel that it is just a strategy to waste time and take their money (Awino and et.al., 2018).

CONCLUSION

From the above studies it has been concluded that hotel premier inn offers services such as buffet and lodging to their clients. In order to improve they need to adapt the future trends by evaluating them so that they can target new and more people and acquire more share in market. They need to work on making the experience of customers better by offering them and delivering them products with quality. They are using many strategies to market their products and services such as using the method of SEO and their own application.

Also Read Sample on- Practice and Strategies to Minimise Abuse in Health & Social Care

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