Question :
The case that will be discussing about the human resource of an Australian Airline organisation names and known as Quantas Airlines Limited. According to the case, company as facing huge disappointments and challenges in surviving in market due to one specific reason that is increasing competition. This led to the changes and development of strategies in which the company not just focused on its cost to increase competitiveness but also concentrated on its people and customers. The case also determines the actions of company made in favour of its people and were focused on longer term analysis.
- What were the challenges faced by Quantas Airways Limited while operating on the leading position?
- What are the training strategies are used by Quantas Airways for employees?
- What are some of the challenges faced by the organisation?
Answer :
Quantas Airways Limited is an Australian airlines and one of the largest airlines according to its fleet size, International flights and destinations. The company was founded in 1921 making it the third oldest air travel service provided in the world. Since, 1921 till 1935 Quamtas Airways Limited was a domestic airlines and in 1935 it began operations and started its international flights. While operations were being running smoothly and market was changing as well as increasing rapidly resulting in affecting the functions of Quantas Airways Limited in 2012. Business started falling and organisation started facing critical challenges due to enhancing competition on domestic and international level both.
Case Study Analysis
In the beginning of 2012, Quantas Airways Limited after being one of largest air travel organisation in Australia started facing losses due to varied reasons like increased competition, high Australian dollars and many more. This raised concerns over survival and existence of the administration of Quantas Airways Limited for longer period of time. The management of company were on the move and curious to make changes in order to regain and retain its position in market as well as survive in the changing environment of the industry.
The head of international operational of Quantas Airways Limited was on the move being the integral part of the organisation and the team. The result was of wide reaching strategy which had plan for transformation of the company, its business, financial accounts and their customers aspirations. While planning the strategies for transformation the focus was on the employees and the people in case to reduce cost. The strategies were divided in two parts, shorts and long term. The short term strategies were revolving around cost and the long term strategies are developed for development and transformation of people or employees or human resource of the Quantas Airways Limited.
The work for brining change and development within the business for enabling Quantas Airways Limited to be successive in the market the entire strategy and work was revolving around performance and culture of organisation. The international operations head made sure to bring up strategies with which the employees are directed towards an intrinsic approach where they feel belongingness with the company in order to make them a key part of the work and strategies of business.
In Quantas Airways Limited the one day training programmes are introduced which were for all staff members including the whole workforce of the workplace such as Cabin staff, Airport Staff, Ground operational teams and all who are working in and for Quantas Airways Limited. This strategy was made for ensuring the that an integrated and aligned work approaches are taken for keeping every aspects of company and employee training together.
In regards to training of staff after one day training programmes another step taken was to bring up the buried and old knowledge, learning and skills of employees back in regards to technology in their day to day operations. In past years the company have introduced technologies which helps in better connectivity, increased communication between staff and have provided varied advantages to day to day operations of Quantas Airways Limited. The company and the leaders are now being focusing on making those skills and knowledge of staff reactivated in order to make the best use of resources and of what they have through their human resource or manpower.
Then while moving along the International Operations head of Quantas Airways Limited also mentioned about the key success factors which have embedded in the company for making acute success and growth over the years. The factor of success the concept of authentic leadership by involvement of top level management on all levels of the company. The aspects of authentic leadership worked for the people and helped most in learning and seeking information about the strengths and weaknesses of the business. The management took this approach to enable human resource or the workforce of Quantas Airways Limited to keep their information about company's key aspects updated and uplifted. On the other hand another benefit attained through it is of making people of Quantas Airways Limited comfortable in environment provided as they feel more belongingness and cared. Alongside their thinking are moulded in favour of business facets and success of the administration and the attached tasks as well as agendas on the wider level.
Basically, the actions taken by management of Quantas Airways Limited and the practices introduced by them to make the human resource more productive and critical to the agendas as well to overcome the challenges have worked for the business. The thinking of management of Quantas Airways Limited and their strategy of aligning human resource to agendas and longer terms aims of company offered them reconciliation of customers perspectives and sales objectives. The result of which was delivery of better and even great customer value and to clients or service buyers of Quantas Airways Limited and commercial outcomes of the same were effective enough too. Overall the applied strategies and action by the management and international head of Quantas Airways Limited in regards to face the challenges arising in the domestic and international markets of the company are strong and effective enough offering them greater value and power and even better aligned and working strategies for the longer run of business in same or similar type of environment until any drastic change is entered in the market.
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