LITERATURE REVIEW
Issue of sustainability
As per the view of Childers, Cadenasso and Pickett, (2015), sustainability is a big issue because in order to watch the latest advertisement challenges could occur. In this aspect, the discussion began with agreement on sustainability defined. It is generally accepted in three considerations such as economic, social, and environmental. In economic sustainability, it measures business ability to continually generate more sales and profitability as well. Products and services also develop successfully in the market that creates long-term profitability and growth. As result, it is one of the important considerations to focus on maintain more creative results. Besides this, Waas, Hugé and Verbruggen, (2014) stated that social sustainability is also defined as reflecting demand from the community at large consideration. The emergence of community sponsorship programs also works in the community so that companies also judge with exploiting labor in developing countries. In this way, it can be said that environmental sustainability is also implemented to make climate changes at economic costs. In this form of sustainability, it can be considered that political and regulatory discussion is mostly used for the world commission. According to the point of Schmitt, Keech, and Kirwan, (2016), agreement in different industries also creates impact through making changes in climate, legislation, and stakeholders' behavior and attitude. There are systematic themes also generated which appear and create a widespread impact on the way to do business and develop a brand for the future. Prediction of scientists is also taken seriously so that it can be depict that consumer is also important perspective in the context which consider making changes in environmental friendly. It could be category with consumer segmentation.
On the other hand, Ong, Tan and Chai, (2016) consider their views that competition in the market also develop in which competitive moves in environmental areas. Competitive urgency tempered with choice so that survey also conducted for different kinds of food items. There are some observation consider as example to make successful stories. Green energy implemented that assists to realised both commercial and representational benefits in environmental initiatives. However, Crane and Matten, (2016) make little discussion of measurement which seems to incorporate environmental measurement into balanced into scorecards. Widespread interest also shows that companies in which environmental and social policies helps to perform creative work performance. Emergence of sustainability makes clear focus in the areas of company performance. Building sustainability strategy particular design to start process of development. Strategic response also solve complexity of issues in which potentially involved stakeholder and new information that occurs every day. In addition to this, Mowforth and Munt, (2015) depict that sustainability development grew with environmental movement so that international meetings also brings for effective consideration in mainstream. Moving towards different things that could be access to consider necessities. On the basis of environmental perspective, it can be stated that progressing also need to make development program in business. On the basis of environmental degradation, it could be said that economics perspective consider important role. Sustainability is most important consideration in environmental perspective.
Equal opportunities
According to Hayes and Tan, ( 2014 ) It refers to the authority and right of all workers to be treated equal without discrimination. To ensure about the equality in an organisation is monitored by equal employment opportunity commission. they are empowered to interpret the statutes and to hold the research. Equality is based on five various protected classes as race, colour, sex, religion and national origin. Race refers to wide categories like Asian, American, Black and Caucasian. Moreover, colour refers to person's skin. In addition to this Pateman and Vincent, (2017) stated that national origin is connected to state or country of human and cultural features. Furthermore, sex discrimination applies equality to male as well as female. Equal opportunity also consider equal pay act which prohibit disparity in paying system and includes equal skill, efforts, responsibilities and working environment. In addition to this, this Act gives four basic criteria which justify a derived functions in salary or remuneration. As per the view of Pateman and Vincent, (2017) stated that provide equal opportunity is beneficial for the company. There are various rules and regulations developed in the context of equal opportunity. It is the main concern in business to maintain the equality in different organisation as they are located into different locations. Legislations of U.K. are differed from U.S. So to maintain the same equality according to both laws are main issues for the organisation. This is considered to global aspects. With respect to this Pecoraro and Ruedin, (2016) argued that Equality in various factors as on basis of gender, sexuality, disability and limitations are different which are main reasons of problems. In addition to this, there are furthermore contemporary issues regarding to globalisation.
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