Brief :
Section-1 Business overview
- Provide a summary of business
- the aim of business
Section-2 Product and services
- what core products and services you are going to sell
- demonstrate USP of your business product/service
- brief about any other product that you are going to sell
Section-3 The market
- who is your typical customer
- show the basis of your customers
- what type of branding will you choose and how it will help the customers in buying your product
Section-4 Market research
- Show your market research by using Harvard referencing style
Section-5 Competitor analysis
- On the basis of market research, identify the competitors and show the way by which your business will compete with them.
Section-6 Marketing strategy
- Explain your marketing strategy in context to research material and analyse the most appropriate strategies and give the reasons if its importance.
Section-7 Operation and logistics
- Premises-
- Equipment-
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If bought
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Item required |
Already owned? |
New or second hand? |
Purchased from |
Price |
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- Mode of transport-
- What are the legal requirements-
- What are the insurance requirements-
- Management and staff-
- Additional information-
Section-8 Cost and pricing strategy
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Product/service name |
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Number of units in calculation |
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B |
Product/service components |
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Total product/service cost |
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Cost per unit |
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Price per unit |
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Profit margin |
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G |
Profit margin(%) |
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H |
Mark up(%) |
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Section-9 financial forecast
Sales and cost forecast
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Month |
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Total |
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Sales forecast |
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A |
Product/ service |
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B |
Product/ service |
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Cost forecast |
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C |
Product/ service |
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D |
Assumptions |
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Cost table
Cost item |
What is included and how you worked it out |
Total cost |
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Build a Business Session 3B
- Explain the concept of your business in less than 200 words. In your explanation provide a clear description of what business does to member of general public.
- Provide the aims of your business
- What are the product/service that you are going to sell
- Identify the USP of your product/service
- What other product/service you are going to sell
Build a Business Session 4B
You are required to provide the detailed responses of the question mentioned above
- Explain the market in which you are supplying your product/service
- Analyse the size of market and provide an insight into figures of potential customers
- Are your products customer centric/demographic or its like a general appeal to everyone
- Identify the main competitors for the same customer money
- Show the difference of usage between your product and competitors product
- Explain if the benefits provided by your product is similar to that of competitors product
- Manifest the top quality of your product that established customer would give chance to
- What are you doing to keep the cost down in order to beat the prices of customers
- How you make your product preferable over competitors product
- Elaborate the methods used by competitors to market their product
- Show the marketing methods that you would chose in order to make aware the customers of your product or service
- Provide an elevator pitch for your business.
Build a business session 4B
Marketing plan
- what solution is provided by your product to the customer?
- What differentiate your product solution with that of competitors?
- Explain the emotional impact that your product has on the customer?
Promotion
- Analyse the promotional methods for your product
What do you expect on the spending of promotion mention down below-
Promotion type |
Expected cost |
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- What amount of profit is expected by you from the single sale?
- What quantity of product you sell in order to get back the amount spent by you on promotion activity
- What is beginning time planned for running the promotion and how will time them?
Build a business
Promotion cost-
Television Advertisements
BROADCASTER |
MORNING |
PRIMETIME |
ITV |
3000-4500 |
10000-30000 |
Channel 4 |
1000-2000 |
10000-20000 |
Channel 5 |
800-1600 |
2500-4500 |
Sky 1 |
150-250 |
650-1150 |
Sky sports |
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60-750 |
Specialist digital stations |
50-150 |
150-300 |
Billboards
Billboards average cost of advertising is around 200 per week by taking standard of 48 sheet hoarding.
Radio
Consider a campaign for a week that is of 30 second could cost anything like-
- $500 on local station
- $2500 on regional station
- $10000 and above on national station
Newspapers
consider The Daily Telegraph
- if full page colour ad than $59000
- half page$43500
- quarter page$22000
The Times
- full page colour ad $27000
The Sunday Times
- full page colour ad $97000
The Sun
- if full page colour ad $55,502
- half page $30526
- quarter page$23000
Local newspapers
- if full page colour ad $3000
- Half page $1500
- Quarter page$800
Magazines
- well placed full colour ad $40800
- regular page full colour ad $17000
- half page $8450