Brief :
Learning Outcomes-
- LO1 How the macro environment influences the organisation
- LO2 Analyse the internal environment and capabilities of the organisation
- LO3 with the help of porter's five forces model, apply the results of analysis to the market sector
- LO4 Provide an understanding along with the interpretation for the strategic directions available to the organisation. Make use of the model, theories ad concepts
Scenario-
You are employed as a corporate strategy manager by JP Morgan and require to analyse the environment and the strategic growth management plan which will be based on the use of recognised internal and external analytical tools.
Part-A you are required to do the internal and external analysis for the strategic planning
- Use PESTLE and SWOT analysis
- Identify the competitive environment with the help of Porter's five forces model
Part-B Draw a strategic plan which will be based on the analysis of the environment
- What are the different directions available to the JP Morgan
- Provide the justification on the accurate strategies and growth platform
- Prepare the strategic management plan which will include strategies, objectives and tactics.
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Pass |
Merit |
Distinction |
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LO1 How the macro environment influences the organisation |
LO1, 2, 3, 4 D1 Assess the information and data, which will be used to analyse the environment for providing the valid strategic directions, objectives and also the tactical actions. |
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P1 Using the required frameworks, assess the impact of the macro environment on the organisation and its strategies |
M1 do the critical evaluation of the macro environment for informing the strategic management decisions |
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LO2 Analyse the internal environment and capabilities of the organisation |
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P2 with the help of proper structure, identify the capabilities and internal environment of the organisation |
M2 Do a critical evaluation of the internal environment for measuring the strength and weakness of organisation internal capabilities, format and also the skill set |
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LO3 with the help of porter's five forces model, apply the results of analysis to the market sector |
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P3 Using the model of Porter's five forces, assess the competitive forces of the market sector. |
D3 What strategies can be put in place to enhance the competitive edge and also the position of the market on the results gained |
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LO4 Provide an understanding along with the interpretation for the strategic directions available to the organisation. Make use of the model, theories ad concepts |
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P4 Using the series of theories, model and concepts simplify and also revise the strategic planning for the organisation |
M4 prepare the strategic management plan that has calculated priorities and objectives |
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Also Read: Preparing Business Plan - Eat & Rest
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