Save 56% on Assignment Crafted by Human Writers

OFFER! Save 56% on Assignment Crafted by Human Writers

Search
Listening..

Organic and Acquisition Growth for Goodway plc

University: R/508/0522

  • Unit No: 11
  • Level: Undergraduate/College
  • Pages: 4 / Words 953
  • Paper Type: Assignment
  • Course Code: R/508/0522
  • Downloads: 1417

Question :

  • Calculation of Weighted Average cost of capital from the given scenario of Goodway Plc.
  • Providing consideration of the Shilpa Gohal’s opinion focusing on the calculation of the suitable cost of capital.
  • Determining the possibility of using the Capital asset pricing model for the purpose of calculating the cost of capital for a project of Goodway Plc.
  • Conducting a critical analysis on the possibility of issuing more debt in order to lower the WACC.
  • Conducting a critique of organic and acquisition growth for Goodway plc.

Answer :

Organization Selected : Goodway plc

INTRODUCTION

In current scenario, social media is popular and fastest growing sites where number of individuals use as per daily basis. As it is biggest industry in which various business organization take benefits to improve their performance level (Garrigos-Simon, Lapiedra Alcami and Barbera Ribera, 2012). Thus, it is important for company to effective use media channels which may leads in enhancing the profitability level of the company at market place. Currently, huge number of individuals use social medial and connect with various brands and companies. In addition of this, by using social media sites company easily communicate with their customers and at the same time also grab their attention by providing them relevant information towards the company products and services. In this context, the main benefits of this is that it make online marketing is effective and easy which provide opportunity to company to enhance their performance level.

1.1 Overview of the Research

As per modern era, every business organisation whether it is small or big wants to attain high success in market place by providing their quality services to number of customers. For this companies use social media and online marketing to increase customers base by increasing awareness of the public towards company products. With the help of this company enhance their profitability level at market place. In context of Walmart, is an American retail company which operate their discounted department and hypermarkets to deliver quality products and services. In this, company use online marketing and social media to enhance their brand image and awareness as well. With the hep of this company easily attain competitive advantage at market market place.

1.2 Background of the study

Social media or online marketing is rapidly growing in which various people as well as company spend their financial funds (Wang, Yu and Wei, 2012). With the help of this, company as well as individual easily connect with each others and at the same time also gain information. Walmart is a retail industry in which they provide various products and services through social media and online marketing. With the help of this, they easily reach number of customers and enhance their productivity level.

1.3 Research Aim

It is one of the important phase of research because it can be define the predetermined statement which set clear way in which researcher easily implement all the activities in effective manner. Research aim helps in conducting the entire activities of research in systematic way in order to attain positive outcomes (Aral, Dellarocas and Godes, 2013). The main aim of this research is “To evaluate the value of social media and its influence on development of internet marketing”. A case study on Walmart.

1.4 Research Objectives

  • To determine the important aspect of social media on development of overall performance of the company.
  • To evaluate the measures are adopt by Walmart to grab customers attention and retain them for longer time period.
  • To assess the  as well as measures effectiveness of internet marketing for enhancing the performance level of the company.

1.5 Research Questions

This is also an important part which is related with the research objectives and also determining the issues in appropriate manner. In this context, the questions of this research can be understood by following points:

  • What are important aspect of social media on development of overall performance of the company?
  • What kind of measures are adopt by Walmart to grab customers attention and retain them for longer time period?
  • How to analyse as well as measures effectiveness of internet marketing for enhancing the performance level of the company?

CHAPTER 2: LITERATURE REVIEW

This section is necessary part of whole research which is based on effective investigation of research. In this, different authors give their views points on research topic. By gathering opinion of authors, researcher easily draw a valid conclusion. It also helps in taking right decision which may leads in attaining positive outcomes. 

Experts Are Listening! Have doubts about academic writing? Clear all of them in a minute! Call the experts and get your answers immediately! Dial Now!Contact Us

2.1 Important aspect of social media on development of overall performance of the company

According to Michaelidou, Siamagka and Christodoulides, (2011), social media is one of the important platform in which various individuals as well as industry easily enhance their productivity level. By using this company easily connect with larger number of customers and at the same time also provide them better services. With the help of this they also enhance their profitability level at market place and also attain competitive advantage from its rivals. Along with this, it is important tool for inviting as well as attracting customers towards the company products and services. Tools includes by company is Instagram, Facebook and many more. In context of Walmart, they also use online marketing with the purpose of increasing loyalty customers in relation to company products which may leads introducing the operational cost and also enhance the profitability level.

2.2 Important measures are adopt by Walmart to grab customers attention and retain them for longer time period

According to Lin and Lu, (2011), customers are the important part of business so that it is important for them to provide quality services to them as per their needs and wants. As Walmart is famous company in which they provide variety of products in various location with the purpose of attaining better success. This will also helps in maintaining better relationship with their customers by providing them discount offers, benefits and many more. All these are helps in creating strong customers base which directly contribute in attaining better success at market place. 

Download Full Sample
Often times, students feel unable to work on assignments and think, “Who will do my assignment?” By providing "Sample" on various subjects, we are trying to help them understand all the intricacies of writing. We have the most qualified and skilled assignment writers who can provide the best assignment writing services, essay writing services, dissertation writing services, and more at the most affordable rates. Place your order now for surprising discounts.
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price
USD 7.13

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Research Methodology Assignment Help

    expert name
    1233 - Completed Orders
    Anna James View Profile Ph.D. holder in Electrical Engineering UK Hire Me
    expert name
    1454 - Completed Orders
    Darren Fishman View Profile Master's in Journalism & Mass Comm. UK Hire Me
    expert name
    1231 - Completed Orders
    Emma Radcliff View Profile Graduate in Textile Engineering Australia Hire Me
    expert name
    411 - Completed Orders
    Dr. Mike Goodwill View Profile Ph.D in Management/Finance Edinburgh, UK Hire Me
    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Easy to Use Paraphrasing Tool to Simplify Complex Academic Writing

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Reference Generator

      Get citations & references in your document in the desired style!

      Generate References
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic's requirement!

      Essay Typer
    • Dissertation Outline Generator

      Get Structured Outline by Professionals for Your Dissertation

      Check Dissertation
    • Thesis Statement Generator

      Create the perfect thesis statement in just few minutes!

      Generate Thesis
    • AI Essay Writer

      Get a well-researched and quality essay effortlessly in a few seconds.

      AI Essay Writer
    GAH whatsapp

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance