Data analysis and decision modelling

In this project, BDM for the 18-hole international standard Cunningham Gudgal Golf Resort that include standard clubhouse, the exclusive clubhouse as well as three options

 for the exclusive clubhouse.

PART 1

Action Plan

Decision variable

The answer's conclusions are expressed by symbols like X1, X2, X3, .... Xn. These variables reflect uncertain quantities such as number of items to be produced, amount of money to be invested, etc. For decision parameters, whether the model comprises of a continuous goal value and linear restrictions, it is considered a linear programming method. A dynamical programming design consisting of an intrinsic nonlinear equation and non-linear restrictions (Demirkan and Delen, 2013). In the context of the above case study, it has been determined that the main decision variable is making 18-hole international golf club comprising of 5 modes. Such as:

Objective function

The problem's intent is reflected in decision parameters as numerical representation. The goal can be to optimize the benefit, reduce the expense, distance, time, etc. In the respect of Cunningham Gudgal Golf Resort the requirement to build different sort of golf club which are included within management plan are:

All appropriate constraints

The weaknesses or specifications of the issue are represented in decision parameters as disparities or coefficients. There are number of problems while constructing the different sort of golf ground such as the non-availability of proper equipment (Sagiroglu and Sinanc, 2013). Condition and weather of the place, less gathering of audience as they consider golf to be a slow game, improper etiquette and attitude of the staff managing the ground. The cost of membership of golf is too high so that many commentators noted the expense of the tools, shoes and clothes for golf clubs. Similar to the perspectives of golf courses, it is a tough area to fix for sports. Each manufacturer of golf equipment now can enjoy the benefits of state of the art technologies, engineering and creativity to improve and grow their goods, and with rising inflation (30 per cent in the last ten years) such price increases can be supported relative to ten years ago.

Part 2

In an online course on operations research individual demonstrate any use of spreadsheet simulation and Excel Solver to address linear and nonlinear programming problems (Zsambok, 2014). This is particularly helpful for multidisciplinary workshops which involve issues with automation.

Standard clubhouse model (management plan) – In accordance of given information in the case study, this can be find out that Cunningham holding is making plan to build an international standard golf course including a standard clubhouse. Herein, underneath some key requirements of this club are mentioned in such manner:

This plan is an estimation which is made by management team of above company. Though, there may be fluctuation in the cost due to variation in needed value of materials.

Exclusive clubhouse model (shareholders’ request)- Another model among five models is of building exclusive clubhouse. Basically, company is going to construct this clubhouse on the behalf of request of shareholders. In accordance of expectations level, company wants that enjoyment index for this exclusive clubhouse will be of 4. Herein, underneath some main needs of this club are demonstrated in such manner that is as follows:

In this four hectares of size of land, parking space is also included. Three option of exclusive clubhouse model.

Option one-In accordance of given information in the case study, this is being allowed to minimise size of exclusive clubhouse. The size of exclusive clubhouse is of 4 hectares which is decided by management team of above company. Though they have option to minimise it as per own need.

Option second- In accordance of given information in the case study, this is being allowed to minimise cost of exclusive clubhouse under option second. The cost of exclusive clubhouse is of $ 6000000 which is decided by management team of above company. Though they have option to minimise it as per own need.

Option third- In this option, management is allowed to volume of budget allocation in a hypothetically manner. Herein, below pre estimated budget is mentioned that can be increased under option three in such manner:

Increased budget after making some changes under option third:

PART 3

Business Report & Communication

In the above discussed case study the five golf club model in Cunningham Gudgal Golf Resort are being created according to the international golf standard. The decision-making model is a generic very useful method for making valuable and solving problems in five phases that will directly increase the overall popularity of Cunningham Holdings. These model are mainly implemented in the golf club as it will bring more and more profitability and make customer demand fulfil those are interested in playing golf. The cost of making different model are appropriate and will definitely help club to generate more amount of revenue in order to attain the desired profit margin. Exclusive clubhouse will be beneficial as these are implemented to fulfil the need and request of key stakeholder which are consider to be valuable part of Cunningham Holdings.

From the five decision models, the most feasible models are shown in the tables. The implication on four feasible models whether they meet shareholders ‘original exclusive clubhouse requirement is depended upon various factors. These factors are on their hole’s configuration, total enjoyment index, total land used and the total construction cost.

CONCLUSION

On the basis of above project report, this can be concluded that there are four models among five models which are described. This evaluation is being done in accordance of different types of models and techniques such as solver test and many more.

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