Brief :
ASSESSMENT TASK
1- Individual Application Paper
Brief
Determine revenue sources and cost structures, importance of ancillary revenue, general level of annual profitability and the key performance drivers of Air New Zealand as major full-service network carrier((FSNC) over the period 2012-2017.
Objectives
The objectives of Air New Zealand for the period 2012-2017 are as under-
- Determine the various revenue sources and cost structures of major full-service network carrier(FSNC)
- Analyse and report on the importance of ancillary revenues.
- Evaluate the annual profitability.
- Determine the key financial performance drivers.
Task scope
Task scope of Air New Zealand for the period 2012-2017 are as under-
- Study and determine the revenue and cost structures (by reported cost categories).
- Determine annual trends as well as importance of ancillary revenues.
- Determine the key factors that have affected revenue sources and costs.
- Analyse annual profitability trends. Calculate and forecast the profitability trend for next five years period to 2022.
- Determine the key financial performance drivers for the next five-year period to 2022.
Assessment criteria
To provide an answer to brief you need to achieve the following minimum.
- Exhibit an understanding of the topic.
- Study and report the annual cost structures (by reported cost category), revenue sources and profitability of Air New Zealand for period 2012-2017
- Study and report on current financial position of Air New Zealand.
- Examine understanding of Air New Zealand key financial performance drivers for the period 2012-2017.Use this data to estimate financial performance of airline for next five years to 2022.
- Critical analysis of pertinent literature and extant research.